Organizer: E- Marketing Institute.
About the Course Web Analytics
- Free eBook: Web Analytics for beginners
- HTML and PDF-format
- 165 pages
- 50 sample questions
- Knowledge required to pass test Your Web Analytics Career
- Everything is 100% FREE!
- 165 Pages eBook
- FREE Course and Certification
- Difficulty Level: Beginners
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- There are 50 questions in this exam. You need 50% correct answers to pass the exam. Let’s start!
Apply Link
100% Correct Answers Web Analytics Course with Certification Here
Question 1: What indicators are meaningful and significant for a web analyst?
The number of unique visitors per day
The number of visitors and how they behave on the website
The optimization of SEO elements
Answer. The number of visitors and how they behave on the website
Question 2: When did the internet begin?
1991
1993
1989
Answer. 1989
Question 3: What was the first web analytics tool?
Google Ads
WebTrends
Cookies
Answer. WebTrends
Question 4: What industry was web analytics originally the sub domain of?
E-commerce
Software engineering
IT industry
Answer. IT industry
Question 5: What was the first form of web analytics?
Spreadsheets
Basic charts
Log files
Answer. Log files
Question 6: What software did Google Analytics use to make an entry into the cyber world?
Google
URCHIN
HORSE
Answer. URCHIN
Question 7: The three most important data segments are:
Acquisition, behavior and outcomes
Acquisition, collection and outcomes
Input, behavior and raw data
Answer. Acquisition, behavior and outcomes
Question 8: Hits are also known as:
Likes
Views
Impressions
Answer. Impressions
Question 9: The analytic tool you choose depends mostly on:
The need
The tools used in the past
The views
Answer. The need
Question 10: _ is a desktop application that does a great analytics job for a website.
URCHIN
HORSE
Woopra
Answer. URCHIN
Question 11: Clicky has its very own Real Time Tracking software called the:
JavaTracker
Spellview
Spyview
Answer. Spyview
Question 12: Which analytical tool uses Heatmap Technology?
Google Analytics
Crazy Egg
Clicky
Answer. Crazy Egg
Question 13: Kissmetrics is ideal for:
Deciphering views
Event tracking
User testing
Answer. Event tracking
Question 14: Which web analytic tool records user responses on video?
Chicky
Kissmetrics
UserTesting
Answer. UserTesting
Question 15: What does GPL stand for?
Google Public License
General Public License
Google Private License
Answer. General Public License
Question 16: What is another name for propriety software?
Open source software
Closed source software
Primary source software
Answer. Closed source software
Question 17: What is another name for hosted software?
On-demand software
Open source software
Home source software
Answer. On-demand software
Question 18: ____ are measurements of particular criteria that yield returns, which point towards the performance of a website.
Hits
Metrics
Web analytics
Answer. Metrics
Question 19: Which one of these is a part of a goal metric?
Visitors
Direct traffic
Conversion rate
Answer. Conversion rate
20: To identify site referrals analytics experts use a process called:
Reverse DNS Lookup
Complimentary channel surfing
Home source evaluation
Answer. Reverse DNS Lookup
Question 21: What does KPI stand for?
Key Performance Indicators
Key Power Indicators
Key Primary Indicators
Answer. Key Performance Indicators.
Question 22: What is the current version of the Google Analytics tracking code?
Asynchronous Tracking Code
Acrimonious Tracking Code
Hyperlink Tracking Code
Answer. Asynchronous Tracking Code.
Question 23: Google Analytics also offers an _ that can be set up to keep a record of SEO efforts.
SEO current feature
SEO report feature
SEO analyzer
Answer. SEO report feature
Question 24: One part in particular of Google Analytic helps users who are running:
Businesses in the real world
E-commerce websites
Mobile applications
Answer. E-commerce websites
Question 25: __ are activities done by users when they find something interesting on your website.
Views
Referrals
Interactions
Answer. Interactions
Question 26: ___________ is used to record an interaction that has not really generated a page view or requested a new page download.
Hyperlink code language
Virtual page view
Landing page
Answer. Virtual page view
Question 27: _ is the essence of converting visitors into customers.
Goal tracking
Event tracking
SEO
Answer. Goal tracking
Question 28: Using_____________, webmasters can analyze a specific segment of the population that visits a website in isolation.
Goal tracking
Event tracking
Advanced segments
Answer. Advanced segments
Question 29: Which function of Google Analytics lets webmasters choose from a variety of website designs and layout?
Goal tracking
Advanced segments
Content experiments
Answer. Content experiments
Question 30: In 2012, Google Analytics revealed that most websites had a bounce rate of over:
50%
70%
40%
Answer. 50%
Question 31: What is the most common thing for high bounce rates?
Visitors leave your website immediately because they found what they want
Visitors get displeased
Visitors have short attention span
Answer. Visitors leave your website immediately because they found what they want
Question 32: What is the best thing to do to increase the performance of a website?
Advertise
Use better hosting software
Increase its visibility
Answer. Use better hosting software
Question 33: What mistakes do web analysts need to watch out for?
Focusing on the wrong metrics
Evaluating SERP ranking
Increasing the visibility of a website
Answer. Focusing on the wrong metrics
Question 34: What are branded keywords?
The keywords that have a word ‘brand’ as a part of the phrase
The keywords that have the company’s name in the phrase
The generic keywords
Answer. The keywords that have the company’s name in the phrase
Question 35: URLs index in the Google Webmaster Tools account shows:
The number of pages indexed by Google, as well as duplicate pages
The bounce rate of your website
The link structure
Answer. The number of pages indexed by Google, as well as duplicate pages
Question 36: Things that can have negative influence on the website visibility and crawlability include:
High bounce rate and low conversion rate
A lot of redirects and error pages
A lot of external links
Answer. A lot of redirects and error pages
Question 37: Some of the advertising techniques to increase visibility include:
Identifying top converting keywords
Finding external links
Using pay-per-click ads and banner advertising
Answer. Using pay-per-click ads and banner advertising
Question 38: One of the essential five pillars of web analytics is:
A/B testing
Website optimization
Tracking conversions
Answer. Tracking conversions
Question 39: Real-time reporting with Google Analytics enables you to:
See the number of people currently on the website, the pages they are viewing and the traffic sources
The traffic sources currently referring to your website
The real-time evaluation of your strategy
Answer. See the number of people currently on the website, the pages they are viewing, and the traffic sources
Question 40: Google Analytics helps you record and monitor:
Only paid traffic
Only organic traffic
Both paid and organic traffic
Answer. Both paid and organic traffic
Question 41: Using user permissions in the Google Analytics account you can:
Manage custom permissions for several users
Manage other Google accounts
Filter the data depending on which ones you want to prioritize
Answer. Manage custom permissions for several users
Question 42: Other tools that can be integrated with Google Analytics to enhance its usability include:
Google Webmaster Tools
Google Webmaster Tools and Google AdWords
Google Search and Google AdWords
Answer. Google Search Console and Google Ads
Question 43: Web analytics best practices include:
Spamming the website with content and keywords
Relying on one tool alone
Having a roadmap for improvements
Answer. Having a roadmap for improvements
Question 44: Web analytics best practices do not include:
Expecting the results to be obvious
Having strict documentation
Understanding the business process
Answer. Expecting the results to be obvious
Question 45: The criteria that can help with evaluating performance include:
Objectives, research questions and metrics
Keywords and keyword phrases
SERP ranking
Answer. Objectives, research questions, and metrics
Question 46: Testing practices for web analytics include:
A and B testing
A/B testing and multivariate testing
Software testing
Answer. A/B testing and multivariate testing
Question 47: When using web analytics you should:
Use only free software
Use the same strategies as everyone as they are efficient
Avoid generalization and use the custom strategy for your company
Answer. Avoid generalization and use a custom strategy for your company.
Question 48: What is an entry page?
A page where users enter the website
A page where users enter the shopping cart
A page where users log in to the website
Answer. A page where users enter the website.
Question 49: What time of action is marked as session in web analytics?
Each click on the landing page
A series of requests to the same website sent by a user within 30 minutes
Each request for files, images or loading of a page
Answer. A series of requests to the same website sent by a user within 30 minutes.
Question 50: Web analytics helps you improve your website by:
Helping you understand your audience and pointing to the strengths and weaknesses of your website
Showing you the results of the competitors
Using paid advertising and affiliate marketing
Answer. Helping you understand your audience and pointing to the strengths and weaknesses of your website.