Organizer: E- Marketing Institute.
About the Course Social Media Marketing
- Free eBook: Social Media Marketing for beginners
- HTML and PDF-format
- 165 pages
- 50 sample questions
- Knowledge required to pass test Your Social Media Marketing Career
- Everything is 100% FREE!
- 165 Pages eBook
- FREE Course and Certification
- Difficulty Level: Beginners
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- There are 50 questions in this exam. You need 50% correct answers to pass the exam. Let’s start!
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100% Correct Answers Social Media Marketing Course with Certification Here
Question 1: When posting on social media, you have to maintain a level of consistency in terms of:
Posting regularly and addressing your target audience
Posting the same type of content on regular basis
Posting only once a week
Answer. Posting regularly and addressing your target audience
Question 2: Social networks especially suitable for local businesses are:
Pinterest and Vimeo
YouTube and Twitter
Foursquare and Yelp
Answer. Foursquare and Yelp
Question 3: As a representative of a company, what are some of the things you should not be doing on social networks?
Interact with social followers
Completely automate your account
Combine different types of posts
Answer. Completely automate your account
Question 4: What is the main different between Facebook pages and Facebook groups?
Facebook pages are for celebrities and Facebook groups are for businesses and brands
Facebook pages are for brands and Facebook groups are for local groups of people
Facebook pages are always public, while you can limit the privacy of Facebook groups
Answer. Facebook pages are always public, while you can limit the privacy of Facebook groups
Question 5: Blogging helps with promotion of the website, but the content published on the blog has to be:
Original and of high quality
Highly promotional
Short and concise
Answer. Original and of high quality
Question 6: Two major benefits of paid advertising in comparison to the free advertising include:
The possibility to increase engagement and reach
The possibility to target the users and track the conversions
The possibility to create and share engaging content
Answer. The possibility to target the users and track the conversions
Question 7: What do you need to have in order to be able to advertise on YouTube?
Facebook account
Google Analytics account
Google AdWords account
Answer. Google AdWords account
Question 8: Social media engagement refers to:
The possibility of users sharing the content
The possibility of users taking part in a certain activity, such as liking, commenting, sharing, clicking, etc.
The possibility of users following you on social media
Answer. The possibility of users taking part in a certain activity, such as liking, commenting, sharing, clicking, etc.
Question 9: Promoting content on social networks can help you:
Post reviews
Drive traffic to your website or blog
Collaborate on projects
Answer. Drive traffic to your website or blog
Question 10: Some of the ways to target your audience on social media include:
Getting the information from a survey
Using social media insights to get information about the followers
Analyzing the competition
Answer. Using social media insights to get information about the followers
Question 11: Responding to your followers on social media:
Increases engagement
Increases the click-through rate
Increases the level of loyalty
Answer. Increases the level of loyalty
Question 12: The first element of social media marketing strategy is:
Definition of goals
Evaluation
Analysis
Answer. Definition of goals
Question 13: Common mistakes in social media marketing include:
Planning and monitoring
Failing at determining your target audience
Analysis in order to see that the goals have been achieved
Answer. Failing at determining your target audience
Question 14: Customization of social media accounts includes:
Adding images, description, URLs and location
Sharing a lot of promotional images
Sharing links of your website or blog
Answer. Adding images, description, URLs and location
Question 15: In order to avoid social account being suspended, you have to follow:
Social media plan
Social media guidelines
Social media privacy policy
Answer. Social media guidelines
Question 16: Paid advertising on social networks helps you:
Customize your social media account
Organize online promotions
Reach users quickly and efficiently
Answer. Reach users quickly and efficiently
Question 17: Hashtags are used:
For tagging the status updated
Only in the online ads
In videos and images
Answer. For tagging the status updated
Question 18: When you want to promote content on social media using images, you should not:
Use images without a license
Add the logo of your company
Covey a story through images
Answer. Use images without a license
Question 19: When introducing a product via social media you should:
Ask for feedback
Share a teaser
Evaluate the performance
Answer. Share a teaser
Question 20: Branding represents:
The sense of awareness that helps a product to become distinctive
A part of search engine optimization
Answer. The sense of awareness that helps a product to become distinctive
Question 21: Tools for planning enable you to:
Create a plan and organize posting activity
Measure the statistics and track click-through rate
Monitor and provide alerts
Answer. Create a plan and organize posting activity
Question 22: The evaluation of qualitative goals will rely on:
Metrics you have defined
Quantitative analysis
Descriptive assessment of goals
Answer. Descriptive assessment of goals
Question 23: Tools for managing enable you to:
Create content
Schedule posts and manage several accounts simultaneously
Provide information about paid advertising
Answer. Schedule posts and manage several accounts simultaneously
Question 24: Search engine marketing consists of:
Search engine optimization and email marketing
Search engine optimization and paid advertising
Search engine optimization and social media
Answer. Search engine optimization and paid advertising
Question 25: Social analytics include:
Facebook insights and Google+ insights
Tools for managing
Pinterest and Instragram
Answer. Facebook insights and Google+ insights
Question 26: Besides social analytics, additional information about social media accounts can be obtained from:
Google Calendar
Google Analytics
Google Maps
Answer. Google Analytics
Question 27: What is automation?
The process of automation of social media posting activity.
The process of determining the current trends and tendencies.
The process of monitoring the performance of social networks.
Answer. The process of automation of social media posting activity.
Question 28: Some of the benefits of social media automation include:
Posting multiple times a day
The possibility to be up-to-date with the latest developments
The possibility to save time you would spend on posting
Answer. The possibility to save time you would spend on posting
Question 29: The task of creating high-quality content that can be promoted through social media is part of:
Content marketing
Email marketing
Search engine marketing
Answer. Content marketing
Question 30: Tools for monitoring enable you to:
Schedule posts
Track statistics and analyze the results
Create a plan and organize posting activity
Answer. Track statistics and analyze the results
Question 31: The task of collecting email addresses through online promotions organized on social media combines the usage of:
Search engine marketing and social media marketing
Email marketing and content marketing
Email marketing and social media marketing
Answer. Email marketing and social media marketing
Question 32: When using hashtags on Twitter, you should:
Use too many hashtags in one tweet
Add hashtags that are related to the topic of the tweet
Use only hashtags that are popular at that moment
Answer. Add hashtags that are related to the topic of the tweet
Question 33: Google+ pages integrate other services which are very useful for local businesses: Those include:
Google Maps and Google Search
Google Analytics and Google Maps
Google Maps and Google AdWords
Answer. Google Maps and Google Search
Question 34: Social media marketing helps with product development by:
Communicating with the buyers and potential buyers in order to get feedback
Using paid advertising to promote product
Engaging followers to participate in online promotions
Answer. Communicating with the buyers and potential buyers in order to get feedback
Question 35: The purpose of social media marketing is to present a business through social media and:
To communicate a message to the potential consumers
To communicate with other companies
To analyze the competitors
Answer. To communicate a message to the potential consumers
Question 36: Pinterest, Instagram and Flickr are social networks perfect for sharing:
Song lyrics
Visual content in form of images and short videos
Blogs and microblogs
Answer. Visual content in form of images and short videos
Question 37: YouTube and Vimeo allow users to share:
Text posts
Videos
Images
Answer. Videos
Question 38: If you want to increase social media engagement you should:
Choose to post when your target audience is online.
You should only use automated posts.
You should share content only once a day.
Answer. Choose to post when your target audience is online.
Question 39: You can find out about your target audience using:
Social media insights and hashtags
Hashtags and Google Calendar
Social media insights and URL shortening services
Answer. Social media insights and hashtags
Question 40: One of the most popular blogging platforms is:
Foursquare
LinkedIn
WordPress
Answer. WordPress
Question 41: Sharing links on social media is a good way to:
Create content
Generate traffic
Schedule posting
Answer. Generate traffic
Question 42: When being active on social networks you should not:
Post regularly
Ignore followers’ comments and feedback
Be consistent and professional
Answer. Ignore followers’ comments and feedback
Question 43: Evaluation of the results achieved with social media marketing is necessary because:
You might need to change the approach and the strategy used in social media marketing
You have to follow social media guidelines
You should customize your social media accounts
Answer. You might need to change the approach and the strategy used in social media marketing
Question 44: Facebook ads cannot be created from:
Create option in the dropdown menu of your Facebook timeline
Facebook Ads Manager
Google+ account
Answer. Google+ account
Question 45: When creating an ad on Facebook, you will:
Have multiple options to target audience
Have multiple samples of the similar ads
Have a tool to design graphics for the ads
Answer. Have multiple options to target audience
Question 46: The main idea behind organizing online promotions is to:
Give something to your followers
Create events
Customize your campaign
Answer. Give something to your followers
Question 47: In order to measure social media ROI, you have to:
Have multiple social media accounts
Define quantitative and qualitative goals
Give something to your followers
Answer. Define quantitative and qualitative goals
Question 48: If you want to establish a good relationship with customers through social networks you should not:
Interact and share content
Organize promotions and respond to comments
Post content that is not related to your industry
Answer. Post content that is not related to your industry
Question 49: Social media is an important part of SEO:
Because there are a lot of social media users
Because social signals as one of the metrics that determine relevance in the search results
Because of social media statistics
Answer. Because social signals as one of the metrics that determine relevance in the search results
Question 50: The process of planning, as a part of social media marketing strategy, includes:
Identifying the target group
Evaluation of the results
Monitoring and tracking insights
Answer. Identifying the target group
SOCIAL MEDIA MARKETING COURSE OVERVIEW
The influence of social media on modern businesses is a reality we have to be aware of. Instead of considering social media as a type of entertainment and cool place for finding information, businesses should consider social media as a powerful tool to help them disseminate the promotional message and increase brand awareness.
Through this course you will learn what social media marketing is and what the most important social media websites are. There are so many social networks, but only some of them will provide benefits for your company.
Which is why you will learn about the most popular social networking websites, the features and the possibilities they offer and whether this is something you should and could use in the promotion of your business and the process of reaching potential customers.
You will also learn about blogging, how this activity should be used as a part of social media marketing and how to use blogging to improve your website’s performance and engage your audience. Social media activity and blogging combined can help you boost social media engagement and reach your target audience.
In this course, you will learn tactics for increasing engagement and reaching your target audience through the set of recommended activities and practices, which will result in better performance on social media, while improving the performance of your website as well.
Recommendations on sharing content on social media and the usage of social bookmarking websites are also part of this course. Being successful at social media marketing demands having a strategy, which is designed so that it uses the best potential of social media to boost the reach and ensure that you get the best out of your social media activity.
Therefore, you need to learn how to develop your own social media strategy and how to define an approach that will be genuine and professional, and that will ultimately help you present your business the way you want social media users to see it.
You will also find out what to do and what not to do if you want your social media accounts to be successful. Finally, you will learn how to use social media as a tool for promotion, regardless if you want to promote products or services, to use social media for branding, or establish relationships with your potential customers.
The overview will also help you understand social media ROI, to help you calculate the performance of your social media strategy, as well as recommended tools that will help you with planning, managing and monitoring.
The importance of social analytics, automation and the influence of social media marketing on other types of marketing are also highlighted as important segments in understanding how to successfully leverage social media activity into improving your business performance.