Organizer: E- Marketing Institute.
About the Course SEO
- Free eBook: Search Engine Optimization for beginners
- HTML and PDF-format
- 156 pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Search Engine Optimization Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
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100% Correct Answers Search Engine Optimization Course with Certification Here
Question 1: Which of these activities is not recommended when it comes to acquiring backlinks for your website?
Publish guest articles on fashion blogs
Promote your website by taking part in fashion forums online
Purchase 1000 links from a web promoter
Answer. Purchase 1000 links from a web promoter
Question 2: What is meta description?
A short description of your web page that lets a search engine know what the page is about.
A place to put the keyword for a page.
A description of your company that is displayed above the title tag.
Answer. A short description of your web page that lets a search engine know what the page is about.
Question 3: Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:
Keyword stuffing
Keyword density
Keyword research
Answer. Keyword stuffing
Question 4: What does SERP stand for?
Search Entry Rating Procedure
Search Engine Result Page
Standard Enlisting Rank Protocol
Answer. Search Engine Result Page
Question 5: A friendly URL is:
The URL with cryptic text and a lot of numbers
Short, with recognizable text
Short, with recognizable text and relevant keywords
Answer. Short, with recognizable text and relevant keywords
Question 6: If you want to create friendly URL, which character should you use to separate words in such URL?
hyphen (-)
underscore (_)
space (%20)
Answer. hyphen (-)
Question 7: What is the number used to signify a URL redirect?
404
301
401
Answer. 301
Question 8: What is the format for sitemaps recommended the most by search engines and SEOs?
.txt file
RSS
XML
Answer. XML
Question 9: Indexing of websites on the internet for the use of search engines is done by __.
Algorithms
Spiders
Quality Raters
Answer. Spiders
Question 10: What does SEM stand for?
Self Employed Marketers
Standard Elimination Method
Search Engine Marketing
Answer. Search Engine Marketing
Question 11: What term best denotes content of a website that spiders can understand and index easily?
Readable content
Quality content
Indexable Content
Answer. Indexable Content
Question 12: What is the approximate length of a title tag that will be considered by most search engines?
120 characters
40 characters
65 characters
Answer. 65 characters
Question 13: Keyword research helps you:
Determine the keyword density on your website
Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
Find out how to use keywords in the content
Answer. Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
Question 14: Which of these are not phases in the keyword research?
Identifying keywords and exploring their competitiveness
Using the keyword research tool to get keyword ideas and removing the generic keywords
Using the keyword research tool to discover broken links and error pages
Answer. Using the keyword research tool to discover broken links and error pages
Question 15: Which of these is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website?
The title tag is too short
Pages built in Frames or I-frames
Search Forms
Answer. The title tag is too short
Question 16: If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?
Leverage branding
White hat SEO
Black hat SEO
Answer. Black hat SEO
Question 17: The long-tail on search demand curve accounts for roughly __ of search traffic.
70%
50%
10%
Answer. 70%
Question 18: What does RSS stand for?
Really Simple Syndication
Route Selective Submission
Recorded Signal System
Answer. Really Simple Syndication
Question 19: Google is more inclined towards keywords found :
In the middle of title tags
At the ending of title tags
In the beginning of title tags
Answer. In the beginning of title tags
Question 20: Which type of link carries the most value or preference for a webmaster or SEO?
Manual outreach Links
Natural editorial Links
Self promotional Links
Answer. Natural editorial Links
Question 21: When planning a link building strategy, which of the following cannot be thought of as assets?
Data
Money
Content
Answer. Money
Question 22: If someone wants to get more deep-linking for the website, what type of links are they asking for?
Links that are gotten from influential websites
Links that point to particular pages well inside their site structure
Links that point to the brand information of your website
Answer. Links that point to particular pages well inside their site structure
Question 23: What is referred to as a ‘hook’ in link building?
The element of a content that makes a potential linker interested in your content
The code used to embed a link on someone’s website
The part of a URL that contains a keyword
Answer. The element of a content that makes a potential linker interested in your content
Question 24: Followerwonk is a tool that allows you to _.
Search internet data for other websites like yours
Follow competitor’s keyword searches
Search the bios of Twitter users
Answer. Search the bios of Twitter users
Question 25: What does search engine saturation mean?
The amount of websites competing for a particular keyword.
The limit of a search engine’s indexing capacity.
The amount of pages of a website indexed by a search engine.
Answer. The amount of pages of a website indexed by a search engine.
Question 26: What does anchor text mean?
The largest body of text on a page.
The visible text which is hyperlinked to another page.
The prominent part of the title tag.
Answer. The visible text which is hyperlinked to another page.
Question 27: What does broken link building tactic include?
Finding broken links on websites and notifying the webmasters
Fixing internal links on one’s website
Hosting redirects from broken links on your own website
Answer. Finding broken links on websites and notifying the webmasters
Question 28: The first Panda update (also known as ‘Farmer’) targeted which type of websites in specific?
Social media pages
Blogs about SEO techniques
Content farms/Link farms
Answer. Content farms/Link farms
Question 29: What is ego-bait link building?
Building content that boosts the self-esteem of users
Inserting popular celebrity keywords into title tags
Using content that flatters or interests the webmaster you are looking to get links from
Answer. Using content that flatters or interests the webmaster you are looking to get links from
Question 30: What is the highest Google PageRank a webpage can have?
10
1000
100
Answer. 10
Question 31: How do sitemaps help a website with search engines?
Google and Yahoo! give higher rankings to websites with better sitemaps
They help users understand a website better
Search engine spiders can reach more pages on a website because of sitemaps
Answer. Search engine spiders can reach more pages on a website because of sitemaps
Question 32: Domain Authority is a metric maintained by?
Google
Moz
Bing
Answer. Moz
Question 33: Which of these is not a metric used in link building?
Domain Authority
Number of Links
Number of Advertisements
Answer. Number of Advertisements
Question 34: The meta robots tag should be placed in which part of an HTML file?
The head area
The main body
The footer or bottom of the page
Answer. The head area
Question 35: The no follow attribute:
Does not count as a vote of approval but passes on link juice
Does not pass on link juice but counts as a vote of approval
Does not pass on link juice and does not count as a vote of approval
Answer. Does not pass on link juice and does not count as a vote of approval
Question 36: The canonical tag is used to inform search engines:
Which URL to count as authoritative when dealing with several URLs leading to the same page
Which page is the homepage of a website
Which pages should not show up in SERPs
Answer. Which URL to count as authoritative when dealing with several URLs leading to the same page
Question 37: The reason why you should avoid hosting free articles or content that is common on the web?
Because you will not gain new traffic
Because you could be penalized by Google for duplicate content
Because they might be controversial
Answer. Because you could be penalized by Google for duplicate content
Question 38: Suppose you want a page to pass on value but not to be indexed, which tag would you use?
Meta robots = “no index, no follow”
Meta robots = “no index, follow”
Meta robots = “index, no follow”
Answer. Meta robots = “noindex, follow”
Question 39: What is the difference between Page Authority and Domain Authority?
One is maintained by Google and the other by Yahoo!
One is maintained by Google and the other by Moz
Both are maintained by Moz, one ranks a page and the other ranks the whole domain
Answer. Both are maintained by Moz, one ranks a page and the other ranks the whole domain
Question 40: Which of the following is not necessarily a black hat tactic?
Link exchanges
Buying links
Hidden text
Answer. Link exchanges
Question 41: Google Webmaster tools can help you with:
Determining missing or duplicate meta description or title tag
Providing keyword ideas
Monitoring competitors
Answer. Determining missing or duplicate meta description or title tag
Question 42: What order represents the structure of leveraging branding?
Brand Name ? Primary Keyword ? Secondary Keyword
Primary Keyword ? Brand name ? Secondary Keyword
Primary Keyword ? Secondary Keyword ? Brand name
Answer. Brand Name ? Primary Keyword ? Secondary Keyword
Question 43: What does the ‘no archive’ tag instruct a spider?
It tells it not to index a certain page.
It instructs a spider not to save a cache copy.
It instructs a spider not to follow a certain page
Answer. It instructs a spider not to save a cache copy.
Question 44: What is the best practice for using Java keeping search engines in mind?
Time is up
Spiders cannot read Java so it should not be used.
Java can be used but it is best to accompany it with relevant HTML text.
Java content is preferred by Google.
Answer. Java can be used but it is best to accompany it with relevant HTML text.
Question 45: What does the ‘no snippet’ tag tell a search engine?
It tells a search engine not to display a description with the page’s title and URL.
It tells the search engine to overlook any keywords on a page.
It tells a search engine to ignore the images on a page.
Answer. It tells a search engine not to display a description with the page’s title and URL.
Question 46: Moz’s Keyword Analysis Tool, Ravens Research Central and Advanced Web Ranking are all examples of tools used in:
Link building
URL structuring
Keyword research tools
Answer. Keyword research tools
Question 47: PageSpeed Insights is a tool that can help you fix parts of the website that might be having negative effect on the site speed. Those parts include:
Optimization of images, keyword density and friendly URLs
Optimization of images, reducing server response time, browser cashing and avoiding redirects
Optimization of images, optimization of videos and monitoring statistics
Answer. Optimization of images, reducing server response time, browser caching and avoiding redirects
Question 48: Why are long-tail searches closer to resulting in purchasing items?
Because they already have a precise idea of what the user is looking for.
Because long-tail searches are popular.
Because they are easier to compete.
Answer. Because they already have a precise idea of what the user is looking for.
Question 49: Google prefers lengthy content over content that contains approximately __
1500 words
3000 words
500 words
Answer. 1500 words
Question 50: Should responsive design be favored over websites with separate versions for mobiles and computers?
It does not make a difference.
No. Separate versions are better.
Google prefers websites with responsive design.
Answer. Google prefers websites with responsive design.
Search Engine Optimization Course Overview:
Although search engine optimization (SEO) is a part of search engine marketing, this topics is a very important segment of internet marketing, which is why this course is developed to explain you the essence of search engine optimization and how to use it to improve your online business.
You will first learn what search engines are, how they index websites and how they rank them. This is essential in order to be able to figure out how to optimize your website for search engines.
Search engine friendly design is another topic focused on designing and improving your website, so that it is easily discovered by search engines, which will then position the website in the search engine result pages. Different elements will help you with this task, including title and meta tags, link structure, and you will learn how to optimize each of these elements.
Understanding how keywords work and why keyword research is an important part of SEO will help you create content that is SEO friendly, and successfully indexed. Additionally, you will need to have in mind how Google ranks websites, as this will help you focus on elements of the website which will increase ranking.
Since search engines use algorithms to obtain information about websites and rank them based on the relevance, it is also helpful to find out more about how search engine algorithms work, which why the course features a chapter on algorithms and chronology of their updates.
Link building is also important part of this course, as it shows you the ways to obtain links, types of links that can be obtained, and which tactics to use in link building in order to increase the number of links to your website, as this is an inseparable part of SEO.
Links to your website help you increase the authority of your website and its relevance, so this part of the e-book will guide you through the process of obtaining links and link building metrics to have in mind.
In the process of website optimization, webmasters have to use certain tools that will help with optimizing the website and analyzing different aspects that could affect ranking. This is why you will learn about different search engine protocols, how to track and measure success, and which tools to use to do so.
Having learnt about all of the SEO aspects and methods individually, you are ready to combine everything and create a SEO strategy that is going to help you grow your business and achieve your goals. Detailed plan on how to do so is part of this course, with a set of actions recommend if you are in the process of setting up your website, as well as a set of actions advisable for those who already have a website, but want to optimize it in order to follow best practices and use available resources to increase ranking in the search engine results pages.
Being familiar with common misconceptions can be a helpful reference so that you are aware what is considered good practice, and what can have negative influence on your website. Additional SEO recommendations are available to help you create a strategy that is following guidelines but using the greatest potential of search engine optimization.