Organizer: E- Marketing Institute.
Search Engine Marketing Course with Certification is a part of internet marketing, it has an important place in positioning your website and reaching online consumers.
About the Course Search Engine Marketing
- Free eBook: Search Engine Marketing for beginners
- HTML and PDF-format
- 174 pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Search Engine Marketing Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
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100% Correct Answers Search Engine Marketing Course with Certification Here
Question 1: Search engine marketing is:
a process of promoting a website through paid ads
a process of improving the positioning of a website using organic reach
a process of improving the positioning of a website using paid and organic reach
Answer. a process of promoting a website through paid ads
Question 2: SEM consists of:
paid and organic reach
paid reach and search engine ads
SEO and organic reach
Answer. paid reach and search engine ads
Question 3: PPC is short for:
pay per cost
pay per click
pay per conversion
Answer. pay per click
Question 4: Landing page is:
a page users reach when they click on the link displayed in the search engine results page
the home page of a website
any page on the website
Answers. a page users reach when they click on the link displayed in the search engine results page
Question 5: Using CPC advertising you pay each time:
a user clicks on your ad
a user views your ad
a user buys from you
Answer. a user clicks on your ad
Question 6: SERP is:
the list of organic reach in the search engines
the list of organic and paid reach in the search engine
the list of paid reach in the search engines
Answer. the list of organic and paid reach in the search engine
Question 7: SEO represents:
the process of promoting a website through paid reach
the process of optimizing a website for mobile devices
the process of optimizing a website in order to promote it through organic reach
Answer. the process of optimizing a website in order to promote it through organic reach.
Question 8: Some of the practices typical of white hat SEO Include:
keyword stuffing
following search engine guidelines
hidden text on the website
Answer. following search engine guidelines
Question 9: PPC is:
a part of search engine marketing focused on increasing website’s visibility through paid ads
a part of search engine marketing focused on increasing website’s visibility through organic reach
a part of search engine marketing focused on increasing website’s visibility through organic and paid reach
Answer. a part of search engine marketing focused on increasing website’s visibility through paid ads
Question 10: Google advertising program is:
an online platform for monitoring organic reach
an online platform for advertising through Google search engine
an online platform for creating ads for all search engines
Answer. an online platform for advertising through Google search engine
Question 11: Besides PPC advertising, AdWords offers:
CPC advertising
CPM advertising
CPC and CPM advertising
Answer. CPC and CPM advertising
Question 12: Google advertising where the ads are promoted in the places specified by website owners is:
Google Search advertising
Display Network advertising
Search Partners advertising
Answer. Display Network advertising
Question 13: Having administrative access inside Google AdWords account means that:
the user can receive alerts and reports via email
the user can see the campaign but cannot change any settings
the user can see and manage all of the aspects of the account
Answer. the user can see and manage all of the aspects of the account
Question 14: Google AdWords account has a specific campaign structure which contains three layers in this order:
account, campaign, ad groups
ad groups, ads, keywords
campaign, ads and keywords
Answer. account, campaign, ad groups
Question 15: Keyword is:
title of the ads campaign
term used to describe sales
a word or phrase used to match the search query with search results
Answer. a word or phrase used to match the search query with search results
Question 16: Keyword matching type which includes misspelled words, synonyms and relevant variations is called:
broad match
broad match modifier
phrase match
Answer. broad match
Question 17: Keyword research is:
the last point in organizing a campaign
irrelevant when organizing PPC campaign
the starting point of search engine marketing, for both organic and paid reach
Answer. the starting point of search engine marketing, for both organic and paid reach
Question 18: A tool that can help with keyword research is:
Google Analytics
Keyword Planner
Bing Analytics
Answer. Keyword Planner
Question 19: Negative keywords:
are not important when organizing PPC campaign
are the words that will trigger your ad to appear in the paid search results
are the words that will prevent your ad from appearing in the paid search results
Answer. are the words that will prevent your ad from appearing in the paid search results
Question 20: When it comes to using keywords, you should not:
group the keywords
use irrelevant keyword
use keyword matching types to target the audience
Answer. use irrelevant keyword
Question 21: A bid is:
the maximum amount you are willing to spend per day for the campaign
the cost of the ads
the maximum amount you are willing to pay for a click on your ad
Answer. the maximum amount you are willing to pay for a click on your ad
Question 22: Custom bid can be created on:
campaign, ad group, ad and keyword level
campaign, ad and keyword level
ad group, ad and keyword level
Answer. campaign, ad group, ad and keyword level
Question 23: Quality score is:
a variable used by search engines to determine the ranking of the ads
a variable used by search engines to calculate the cost per click
a variable used by search engines to calculate the budget of the campaign
Answer. a variable used by search engines to determine the ranking of the ads
Question 24: Which factors affect quality score?
keywords, landing page, and loading time
keywords, landing page, loading time, click through rate, geographic performance and historic data
landing page, click through rate and conversions
Answer. keywords, landing page, loading time, click through rate, geographic performance and historic data
Question 25: Which factor does not affect quality score?
click through rate
landing page
conversions
Answer. conversions
Question 26: Search Network only is the campaign type recommended for:
those advertisers who want to appear in the search results only
those advertisers who want to maximize reach
those advertisers who want to promote a brand
Answers. those advertisers who want to appear in the search results only
Question 27: A tool for tracking the statistics of a website is:
Ad Editor
Google Analytics
Ad Preview and diagnosis tool
Answer. Google Analytics
Question 28: Integrating Google Analytics with Google AdWords is recommended because:
it will help you provide new advertising opportunities
it will help you provide more opportunities for tracking and analyzing the campaign
it will help with organizing campaign
Answer. it will help you provide more opportunities for tracking and analyzing the campaign
Question 29: If you want to link Google Analytics and Google AdWords, you need to have permissions on both accounts. Those permissions are:
administrative access for AdWords, and permission to edit in Analytics
standard access for AdWords, and permission to collaborate in Analytics
administrative access for AdWords, and permission to read and analyze in Analytics
Answer. administrative access for AdWords, and permission to edit in Analytics
Question 30: Which goal type should be used if you want to record the clicks on specific URL?
destination
event
pages/screens per session
Answer. destination
Question 31: A/B testing is important in order to:
compare the efficiency of two AdWords accounts
compare traffic on a website
compare the efficiency of different campaigns and ads
Answer. compare the efficiency of different campaigns and ads
Question 32: Types of the campaigns that can be organized with Bing Ads are:
search and content campaign
search campaign and product ads
search campaign, content campaign and product ads
Answer. search campaign, content campaign and product ads
Question 33: The major goals of the search engines are:
to crawl the websites in order to index the pages and to present the relevant search results
to crawl the websites in order to index the page
to present the relevant search results
Answer. to crawl the websites in order to index the pages and to present the relevant search results
Question 34: Search engine friendly website is a website that:
follows recommendations in terms of technical features and design
follows recommendations in terms of technical features and design and has logical link structure
features Flash or Java plug-in contained content
Answer. follows recommendations in terms of technical features and design and has logical link structure
Question 35: Search engine optimization consists of:
optimization of off-page elements
optimization of on-page and off-page elements
optimization of on-page elements
Answer. optimization of on-page and off-page elements.
Question 36: HTML structure includes:
title tag, meta tag and keywords
title tag, meta tag, meta description and rich snippets
keywords and links
Answer. title tag, meta tag, meta description and rich snippets
Question 37: Title tag should not:
be related to the content of the page
use relevant keywords
be too long
Answer. be too long
Question 38: Meta tag used to prevent the search engines from indexing a web page is:
index
noindex
nofollow
Answer. noindex
Question 39: Meta description is:
a short description of the page which is usually displayed in the SERP
a short description of the page which is used for indexing
a short description of the page which contains only keywords
Answer. a short description of the page which is usually displayed in the SERP
Question 39: Meta description is:
a short description of the page which is usually displayed in the SERP
a short description of the page which is used for indexing
a short description of the page which contains only keywords
Answer. a short description of the page which is usually displayed in the SERP
Question 40: The best way to resolve the problem of having duplicate content is using:
descriptive URLs
meta tags
301 redirects
Answer. 301 redirects
Question 41: Sitemap is:
a list of all the files on the website
a list of titles on one page
a list of all external links on a website
Answer. a list of all the files on the website
Question 42: One of the off-page SEO elements is:
optimization of URLs
link building
keyword analysis
Answer. link building
Question 43: Anchor text is:
the clickable part of the text visible to the users
the title of web page
used in the meta description
Answer. the clickable part of the text visible to the users
Question 44: You should use no follow links when you:
manual links
editorial links
non-editorial links
Answer. non-editorial links
Question 45: Rich snippets are:
want to indicate to the search engines not to follow a certain link as it cannot be trusted
want to indicate to the search engines to follow a certain link as it can be trusted
want to use the same URL several time on one page
Answer. None of the options perfectly describe rich snippets.
Question 45: Rich snippets are:
want to indicate to the search engines not to follow a certain link as it cannot be trusted
want to indicate to the search engines to follow a certain link as it can be trusted
Answer. want to indicate to the search engines to follow a certain link as it can be trusted
Question 46: Advantages of using paid advertisements in the search engines include:
subtitles on a web page
used in the anchor text
a form of structured data used for marking up the content
Answer. a form of structured data used for marking up the content
Question 47: When calculating ROI of the campaign you:
compare the number of clicks and impressions
compare the investment and the result
compare the click through rate and conversions
Answer. compare the investment and the result
Question 48: Specialized campaign types available with Google AdWords include:
dynamic search ads, mobile apps and remarketing
remarketing and enhanced CPC
enhanced CPC and mobile apps
Answer. dynamic search ads, mobile apps and remarketing
Question 49: The best way to limit the costs of the campaign is to use:
bids
budget
shared budget
Answer. budget
Question 50: Long tail keywords are:
never used with CPC or CPM advertising
type of negative keywords
keyword phrases which are more specific than keywords consisting of only one word
Answer. keyword phrases which are more specific than keywords consisting of only one word
SEARCH ENGINE MARKETING COURSE OVERVIEW
Search engine marketing is a part of internet marketing, and it has an important place in positioning your website online and reaching online consumers. The focus of this course will be paid reach used in search engine marketing, and how to organize campaigns using advertising programs.
However, free reach will also be mentioned, as it does make up a part of search engine marketing in general. Search engine optimization is a comprehensive topic, which is why it will be covered in a separate course in more details.
Starting with explanation on what search engines are, and how they work, this course will slowly introduce you to the topic of search engine marketing, where search engines play an important role. You will find out about two major program used for online advertising in search engines, Google AdWords and Bing, and how those can be used to improve your business.
Google AdWords is the most popular program used for search engine ads, but it is a rather complex system, so it is essential to fully understand its structure and its potential, to be able to make the most out of it. The course will first present different types of campaigns available in search engine advertising, and how each of them can help you with different promotional tasks.
You will then learn how to set up a Google AdWords account, which includes account accessing, preferences, billing settings, etc. as well as the setting for linked accounts, allowing you to link other Google services, such as Google Analytics and Google AdWords to obtain an even more detailed analysis of your campaign performance.
Before you are ready to create campaigns and ads, you have to learn about keywords and keyword matching types, as those are used to control, who can see your ads. You will also learn how bidding and budget works.
Since Google AdWords uses auctions as its base for bidding, you will have to understand this process in order to set up the bid and the budget that fits your planned costs and in the same time maximizes the performance of the campaign.
Another important element you need to consider when thinking about search engine advertising is the quality score and how you can improve it, as this ensures a successful campaign. The course will also lead you step by step through the process of creating a campaign, creating an ad group and finally creating an ad, as well as tips on how to optimize the campaign and how to track campaign in order to increase its performance.
The process of advertising with Bing/Yahoo! network is similar, with steps to guide you through creating the campaign, adjusting its settings and monitoring the campaign.
Search engine optimization is another part of SEM, which includes a set of actions through which free reach is increased. In this course, you will see the basics of SEO and tips on how to improve it.
Besides learning how SEM is connected with other types of marketing, this course also features a detailed plan to set up and analyze SEM strategies, so that you can maximize the benefits of SEM on your website positioning and use it to improve you business.