Organizer: E- Marketing Institute.
In this course, each of these types of internet marketing approaches is analyzed in terms of how it can help you, when it comes to the overall Online marketing Fundamentals Course strategy.
About the Course Online Marketing
- Free eBook: Online Marketing Fundamentals for beginners
- HTML and PDF-format
- 155 pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Online Marketing Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
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100% Correct Answers Online Marketing Fundamentals Course Certification
There are 50 questions in this exam. You need 50% correct answers to pass the exam. Let’s start!
Question 1: The different branches of internet marketing are:
Email marketing, social media marketing, SEO, SEM and affiliate marketing
Email marketing, social media marketing and affiliate marketing
Email marketing and affiliate marketing
Answer. Email marketing, social media marketing, SEO, SEM and affiliate marketing
Question 2: This systematic approach to finding out more about users of your website is broadly known as:
Search engine optimization
Web analytics
Social media marketing
Answer. Web analytics
Question 3: Online marketing refers to:
Promotion of the website
Promotion through social media
Promotion of products and services on the internet
Answer. Promotion of products and services on the internet
Question 4: One of the most important online marketing trends is:
Mobile-friendly content
Having as many social media accounts as possible
Focusing on TV advertisements
Answer. Mobile-friendly content
Question 5: Some of the requirements to succeed in internet marketing include:
Using TV ads and billboards
Creativity, planning and analyzing
Designing leaflets
Answer. Creativity, planning and analyzing
Question 6: One of the reasons for using web analytics is:
Quantitative and qualitative analysis
Increasing brand awareness
Establishing relationship with the customers
Answer. Quantitative and qualitative analysis
Question 7: What does SMM Stand for?
Search Media Marketing
Social Media Marketing
Social Meta Marketing
Answer. Social Media Marketing
Question 8: Some of the metrics in web analytics include:
Quantitative/qualitative analysis and content planning
Page tagging and log files
Average time on site, visitor path, and top pages
Answer. Average time on site, visitor path, and top pages
Question 9: One of the best tools used for web analytics is:
Google Search
Google Analytics
Facebook
Answer. Google Analytics.
Question 10: Which goal can be achieved using web analytics:
Increasing visibility of the website
Online promotion
Learning about the target audience
Answer. Learning about the target audience
Question 11: What kind of data is explored through quantitative analysis?
Numerical and statistical values
Technicalities of the site
Business planning
Answer. Numerical and statistical values
Question 12: What is a conversion?
Purchase
Signup for the newsletter
Specific action determined by the website owner
Answer. Specific action determined by the website owner
Question 13: What can help you analyze conversion rate optimization?
Conversion funnel
The number of visits
Optimization strategy
Answer. Conversion funnel
Question 14: Metrics to help you analyze conversion rate optimization include:
Bounce rate and average time on site
Multivariate testing
Call-to-action button
Answer. Bounce rate and average time on site
Question 15: What is search engine marketing?
The process of promoting the website through social media.
The process of promoting the website in the search engines using paid and free options.
The process of promoting the website through email campaigns.
Answer. The process of promoting the website in the search engines using paid and free options.
Question 16: Search engine marketing includes:
Paid advertisements in search engines and social media
Paid advertisements in search engines and search engine optimization
Search engine optimization and affiliate marketing
Answer. Paid advertisements in search engines and search engine optimization
Question 17: Elements of website optimization include:
Paid ads and banners
User feedback and number of page views
Keyword analysis and research
Answer. Keyword analysis and research
Question 18: Search engines use several types of paid advertisements. Those are:
Pay-per-click and pay-per-lead
Pay-per-click and cost-per-thousand impressions
Pay-per-call and pay-per-lead
Answer. Pay-per-click and cost-per-thousand impressions
Question 19: Targeting the ads is one of the major benefits of using paid advertisements. Which targeting options are available?
Keyword targeting
Keyword and device targeting
Keyword, location, language and device targeting
Answer. Keyword, location, language and device targeting
Question 20: What is social media marketing?
The type of online marketing that uses social networks to promote a company using paid and free options.
The type of online marketing that uses social networks for paid advertisements only.
The type of online marketing that uses search engines to increase the visibility of the website.
Answer. The type of online marketing that uses social networks to promote a company using paid and free options.
Question 21: If you want to focus your marketing on creating videos, which social network should you choose?
Foursquare
YouTube
LinkedIn
Answer. YouTube.
Question 22: Social media strategy is divided into several steps. Which step should be the first one in the SMM strategy?
Monitor and control
Implement the plan
Have a plan
Answer. Have a plan
Question 23: What are some of the goals that can be achieved through SMM?
Raising brand awareness and increasing conversions
Data collection and processing
Analyzing the competitors and conducting keyword research
Answer. Raising brand awareness and increasing conversions
Question 24: Search engine optimization is:
The process of using search engines for paid advertising.
The process of using on-site elements to increase visibility in the search engines.
The process of using on-site and off-site elements to increase visibility in the search engines.
Answer. The process of using on-site and off-site elements to increase visibility in the search engines.
Question 25: What is the use of referrers in a website in the online marketing business?
Increase the viewership
Helping the user reach a website
Refer the company to other people
Answer. Helping the user reach a website
Question 26: On-page or on-site optimization includes:
Optimization of headings, subheadings, page titles, content display, organization of the written content, and internal link configuration.
Optimization of the landing pages only
Optimization of advertisements
Answer. Optimization of headings, subheadings, page titles, content display, organization of the written content, and internal link configuration.
Question 27: Search engines use:
A complex ranking system but they provide the details on how ranking exactly works.
A simple ranking system that uses the information provided by the web owners.
A complex ranking system, the process of which is not disclosed in order to prevent manipulations.
Answer. A complex ranking system, the process of which is not disclosed in order to prevent manipulations.
Question 28: What are the types of SEO?
White hat and black hat SEO
White hat, grey hat, and black hat SEO
White hat, red hat, and black hat SEO
Answer. White hat, grey hat, and black hat SEO
Question 29: What does SERPs stand for?
Search Engine Result Pages
Search Engine Rate Per Second
Search Engine Ratio Pages
Answer. Search Engine Result Pages
Question 30: Writing high quality, informative and original content with keywords used naturally and wherever required is the technique used in which type of SEO?
White hat SEO
Grey hat SEO
Black hat SEO
Answer. White hat SEO
Question 31: SEO is not:
A long-term process of increasing the user-friendliness of your website
A process of in-depth research and complex analysis.
A process that leads to the immediate soaring of your website to the highest ranks within a few weeks.
Answer. A process that leads to the immediate soaring of your website to the highest ranks within a few weeks.
Question 32: What are the most common back-end tools?
HTML validations and web analytic tools
JavaScript and Cookies
Friend Referrals and Pay Per Click
Answer. HTML validations and web analytic tools
Question 33: If you want to be successful at SEO, you should:
Write for the search engines
Write for the readers
Use keyword stuffing as a valid technique
Answer. Write for the readers
Question 34: If you want to be successful at SEO, you should not:
Earn links naturally
Buy a large number of links
Allow easy navigation on your website
Answer. Buy a large number of links
Question 35: A/B testing is a statistical approach to CRO that takes into account two variables at one point in time. What types of variables are they?
Two versions of the same design with prominent changes
Two versions of different designs
Two versions of the same design with slight changes
Answer. Two versions of the same design with slight change
Question 36: What is the most basic organization goal in online marketing?
Increasing viewership
Increasing conversions
Expanding the business
Answer. Increasing conversions
Question 37: What is email marketing?
The process of getting in touch with previous, existing or potential clients and customers via email.
The process of using emails to expand the market.
The process of generating leads.
Answer. The process of getting in touch with previous, existing or potential clients and customers via email.
Question 38: One of the benefits of email marketing compared to other types of online marketing is:
The possibility of targeting by different criteria.
Simplicity of the approach.
High level of personalization.
Answer. High level of personalization!
Question 39: Some of the characteristics of the email marketing are:
Optimization and statistics
Easy to use, fast and cost effective
The possibility to achieve long-term goals
Answer. Easy to use, fast and cost effective
Question 40: The email that is send to the user as the response to the action the user performed on the website is called:
Direct email
Transactional email
Forward email
Answer. Transactional email
Question 41: Some of the stages of email marketing strategy are the following:
Planning, scheduling, optimizing and personalizing
Planning, styling and designing banners
Planning, proofreading, publishing content on the website and analysis
Answer. Planning, scheduling, optimizing and personalizing
Question 42: Affiliate marketing is the type of internet marketing which includes the process of:
Using emails to reach the potential customers
Sharing recommendations on social media.
Bringing customers or visitors through the affiliate marketing way.
Answer. Bringing customers or visitors through the affiliate marketing way.
Question 43: Marketing techniques used in affiliate marketing include:
Pay-per-click and cost-per-thousand impressions
Pay per sale and pay per lead
Pay per impression
Answer. Pay per sale and pay per lead
Question 44: One of the reasons one should focus on affiliate marketing is:
Personalization
Cost-effectiveness
Large investment
Answer. Cost-effectiveness
Question 45: A touchpoint, in business terms, is a medium where the customer first engages with a business, gets to know about it or explores its product offering. One of the most primary?
A business’ website
Search engine ad
Email
Answer. A business’ website
Question 46: Advantages of using paid advertisements in the search engines include:
Low costs and payment per conversion
Limited control over costs and campaign
Targeting, full control over the costs and payment per click
Answer. Targeting, full control over the costs and payment per click
Question 47: Website saturation is:
The number of links
The amount of visibility in the search engines
The number of keywords
Answer. The amount of visibility in the search engines
Question 48: Paid advertising offers different ad formats, which include:
Text ads, images, videos and product listings
Post promotion
Boosting a post/status update
Answer. Text ads, images, videos and product listings
Question 49: What differentiate search engine marketing from other types of marketing is:
Low costs
Non-intrusive approach
Personalized approach
Answer. Personalized approach
Question 50: Before social media marketing strategy is defined, you need to:
Optimize your website
Calculate the number of page views
Choose which social platform to use in the strategy
Answer. Choose which social platform to use in the strategy
ONLINE MARKETING COURSE OVERVIEW
Despite the fact that internet marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers, who are spending more and more of their time online.
“Internet marketing”, “digital marketing”, “emarketing” or “online marketing” as it is also called, is a complex approach consisting of several types or marketing activities, which use different platforms to establish the connection with online consumers and transmit the message.
In this course, each of these types of internet marketing approaches is analyzed in terms of how it can help you, when it comes to the overall internet marketing strategy.
Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results.
This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
The following segments of the course deal with search engine marketing, social media marketing and search engine optimization. All of these are necessary parts of internet marketing.
You need to understand how each of them works in order to be able to define a strategy, that will take the most out of these types of online advertising activities.
Each of the types of internet marketing strategies and activities is explained in terms of definition, important concepts and practices that could be used to leverage your website to a new level.
While search engine marketing is focused on paid advertisings programs such as Google AdWords and Bing Ads, and different kinds of search engine marketing (SEM) campaigns, learning the basics of search engine optimization (SEO) is going to help you with understanding some of the free methods that can be used to increase a website’s organic position. When it comes to social media marketing, besides the definition of the concept and recommended social media platforms, you will also learn how to develop a social media marketing strategy.
Other types of internet marketing approaches with great potential to grow your business include email marketing, an approach based on establishing direct communication with customers or potential customers, and affiliate marketing, an approach where you allow others to promote your products and get additional traffic to your website.
Lead generation is also introduced as it is necessary to understand this concept to obtain relevant contacts and target those, who are most likely to become your customers.
Steps for developing a successful internet marketing strategy incorporate all the types of internet marketing activities into an approach that is based on the business’ needs and distinctive features, allowing you to adapt your own strategy so that you are most likely to achieve your goals. You should follow this guide to develop an internet marketing strategy that uses the potential of all types of marketing activities.
The final part of the course is devoted to mobile aspects of internet marketing, and how mobile devices are changing the way users interact with websites, thus making it necessary to adapt your website to this growing trend and incorporate mobile aspect into internet marketing.