About the Quiz

▶️Attempt the Quiz only once
▶️Score will be released only after
closing of the quiz.
▶️ If total marks scored is above 60% of the maximum marks , then E-
certificate will be emailed immediately.Or in 2minutes
▶️ Only 100 E – certificates will be
emailed per day.
100% Correct Answers YouTube vedio

Apply Link

1. SEM means __*

5 points

(a) Search engine marketing

(d) strategic email marketing

(b) Social engine marketing

(c) Super e-marketing

2. In planning and obtaining publicity, a frequently used tool is the ____, which is an announcement regarding changes in the company or the product line.*

5 points

(a) Google Ads

(b) Press release

(c) Infomercial

(d) Facebook Ads

3. __ marketing refers to achieving marketing objectives through applying digital technologies such as web sites*

5 points

(a) Internet

(b) digital

(c) email

(d) viral

4. A lead is useful for*

5 points

(a) A marketing staff

(b) A team leader

(c) Company Chairman

(d) An industry making lead products

5. In traditional marketing, there is:*

5 points

(a) Tele-marketing

(b) Direct marketing

(c) Indirect marketing

(d) Internet marketing

6. Word of mouth marketing through electronic channels like email, internet etc is known as __*

5 points

(a) Internet

(b) digital

(c) email

(d) viral

7. ___is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.*

5 points

(a) Shopping ad

(b) In-text ad

(c) phase match keyword ad

(d) Keyword text ad

8. __ can be defined as convergence of branding, information dissemination and sales transactions all in one place.*

5 points

(a) E-advertising

(b) E-branding

(c) E-commerce

(d) E-marketing

9. The customer resource pages of a company on “Facebook” are an example of*

5 points

(a) Viral Marketing

(b) Internal Marketing

(c) Network Marketing

(d) Referral Marketing

10. Which of the following is the importance of e-marketing?*

5 points

(a) sell

(b) serve

(c) sizzle

(d) all of these

11. __ is a low-cost communication tool that can be easily tested, refined and rolled out.*

5 points

(a) Opt- in- e-mail

(b) i- TV

(c) i- radio

(d) i-kiosks

12. Which of the following is not an e-marketing tool?*

5 points

(a) mobile phone

(b) cinema

(c) i- radio

(d) i-kiosks

13. A Website’s main page is called its*

5 points

(a) Home Page

(b) Browser Page

(c) Search Page

(d) Bookmark

14. What are the important concepts in the development of a website?*

5 points

(a) Information Presentation

(b) Good navigation & usability

(c) Feedback

(d) All the above

15. Marketing of Internet Banking means*

5 points

(a) Meeting of banks on the net

(b) Net practice

(c) Marketing the usage of banking transactions through the Internet.

(d) Transactions with foreign countries

16. An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.*

5 points

(a) Trick banner Ad

(b) Spam Ad

(c) Banner Ad

(d) Persuasive Ad

17. AdSense is:*

5 points

(a) An advertising agency

(b) Set of regulations and standards in advertising

(c) Google’s advertising programme to display ads on web pages

(d) Awareness programme introduced to give advice about advertising tendencies of the consumers

18. A word on a web page that, when clicked, opens another document*

5 points

(a) anchor

(b) URL

(c) hyperlink

(d) reference

19. The user reaches this page when they specify the address of a website.*

5 points

(a) Home page

(b) Web page

(c) Summary page

(d) None

20. If a marketing agency is exposing its customers to its various other services also, it will be known as:*

5 points

(a) Cross-selling

(b) Market Research

(c) Customer Relationship Extension

(d) Competition