Organizer: E- Marketing Institute.
Online E-Commerce Course with Certification
About the Course
- Free eBook: E-Commerce for beginners
- HTML and PDF-format
- 161 pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your E-Commerce Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
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100% Correct Answers Available Here E-Commerce Course with Certification
Question 1. What are the two main roles present in the e-commerce?
Search engines and social media
Webmasters and visitors
Buyers and sellers
Companies and businesses
Answer. Buyers and sellers
Question 2. To increase the performance of e-commerce, businesses need to:
Offer free shipping
Understand the profile of digital buyers
Improve their affiliate marketing strategy
Invest less in promotion
Answer. understand the profile of digital buyers.
Question 3. Electronic commerce, or e-commerce, includes several types of transactions. Those are:
B2B, B2C, and C2C
B2B and CTA
B2C and CTA
B2B, B2C, and CTA
Answer. B2B, B2C, and C2C
Question 4. What is one of the most obvious benefits of e-commerce, especially for buyers?
Consistency
Convenience
Conclusion
Conversions
Answer. Convenience.
Question 5. What are the two types of platforms you can choose when starting out with e-commerce?
Offline and online shop
Small and large shop
Online shop and marketplace
Marketing and marketplace
Answer. Online shop and marketplace
Question 6. Which of these is a commonly used method for online payments?
PayPal
PCI
WooCommerce
eBay
Answer. PayPal
Question 7. When choosing a business name, you should come up with a name which is
Difficult to spell but unique
Relevant and associated with your products
Short
Not related to your niche
Answer. Relevant and associated with your products
Question 8. Which of these can help with determining suitable business name to use:
Choosing a name which is difficult to spell
Exploring your competitors and choosing one of their names
Checking the domain name availability and getting feedback from employees, partners, customers, etc.
Deciding which hosting to use for your website
Answer. Check the domain name availability AND get feedback from employees, partners, customers, etc.
Question 9. When you think about the products you can sell on your e-commerce website, you have a choice between:
Offline and online
Online shop and marketplace
Digital or downloadable
Digital or physical
Answer. Digital or physical
Question 10. What are the costs associated with opening an e-commerce business?
Web domain and hosting
Technical support
Product related costs
All of the above
Answer. All of the above
Question 11. Besides the essential details, your business plan should also contain information about:
Marketplace
Plan for the promotion of your business
Mailing list
All of the above
Answer. All of the above
Question 12. Having a business plan helps you to successfully:
Optimize your website
Monitor your competitors
Organize your time and asset distribution
Design the landing page
Answer. Organize your time and asset distribution
Question 13. Which of these is used to protect your brand name?
Trademark
Terms of use
Refund policy
Drop shipping
Answer. Trademark
Question 14. Terms of use posted on your website is a document which is:
Hidden from the online users
Legally binding for both parties
Designed to regulate refund policy
Published on social media profiles
Answer. Legally binding for both parties
Question 15. If the customer is interested in returning the product, which document regulates the terms and conditions in such a situation?
Trademark
Terms of use
Refund policy
All of the above
Answer. Refund policy
Question 16. The kind of information you collect about the online visitors and how you collect them are parts included in one legal document. Which one?
Trademark
Homepage
Refund policy
Privacy policy
Answer. Privacy policy
Question 17. On an e-commerce website, you will have product pages, which should contain:
Product name and description
Homepage
Blog
SEO friendly
Answer. Product name and description
Question 18. What are the benefits of having a licensed shopping cart?
Customer is being directed to another domain for payment processing
The cart is hosted on the servers of a third-party company
You have more flexibility and customization options
A licensed shopping cart is free
Answer. You have more flexibility and customization options
Question 19. Apart from extra shipping cost, what is another common reason for shopping cart abandonment?
The buyer is given a gift
The buyer is required to create an account
The buyer is shown the homepage again
There are too many pop-up windows
Answer. The buyer is required to create an account
Question 20. If you want to avoid stocking products and be less involved in the shipping process, which shipping model you should choose?
Shipping yourself
Fulfillment warehouse
No warehouse
Drop shipping
Answer. Drop shipping
Question 21. What is the name of the services that process payment for an online business?
Payment gateway
Payment model
Checkout
Transaction
Answer. Payment gateway
Question 22. What pages use SSL protocol to encrypt communication and keep data protected?
Homepage
Product page
HTTP page
HTTPS page
Answer. HTTPS page
Question 23. What are some of the features a good e-commerce platform should offer?
Professional reporting tools
Product rating and reviews
Coupons, discounts, and gift cards
All of the above
Answer. All of the above
Question 24. When it comes to promoting your business on social media, most social networks offer:
Coupons, discounts, and gift cards
Organic (free) views and paid ads to reach the users
B2B and B2C program
Payment gateway
Answer. Organic (free) views and paid ads to reach the users
Question 25. Which of these can help you promote your business on social media?
Interaction with your followers and analysis of your approach
Using payment gateway
Optimizing your website for search engines
Using HTTPS instead of HTTP
Answer. Interaction with your followers and analysis of your approach
Question 26. Why you need Google My Business tool?
It helps you optimize the product pages
It increases security of your online store
It includes checkout and payment gateway
It enables you to list your business on the map which appears in the local searches
Answer. It enables you to list your business on the map which appears in the local searches
Question 27. Besides social media promotion, what is another way to promote your business and increase sales?
Payment gateway
Mailing list
Fulfillment warehouse
All of the above
Answer. Mailing list
Question 28. What can help you be more efficient with social media promotion of your shop?
Social media management dashboard and scheduling tools
Website analytics and tools to analyze visits
Email marketing and lead generation
Using HTTPS instead of HTTP
Answer. Social media management dashboard and scheduling tools
Question 29. Since social networks are all about communication and connections, one of the goals you need to achieve in terms of social media marketing is to:
Use automation tools for everything
Consider negative statistics
Be active on social media
Use a personalized approach in the newsletter
Answer. Be active on social media
Question 30. What could be to a topic of an email you send to a person who has abandoned cart?
Remind the person about the products they have in the cart
Explore social media management dashboard and scheduling tools
Ask if the customer was satisfied with the purchase process
Send customized email with product suggestions based on the previous purchase
Answer. Remind the person about the products they have in the cart
Question 31. What is the first step in creating an SEO strategy?
Site structure
Product description
Keyword research
Link building
Answer. Keyword research
Question 32. Which of these is a part of onsite SEO?
Answer. Mailing list
Title tag
Abandonment cart
Link building
Answer. Title tag
Question 33. Site structure includes the creation of:
SEO-friendly URLs
Keyword research
Link building
User-generated content
Answer. SEO-friendly URLs
Question 34. Which of these is a tactic used in link building for e-commerce?
SEO-friendly URLs
User-generated content
Product description
Partnerships
Answer. Partnerships
Question 35. When should you delete the product page from your e-commerce website?
When the product is expired and will no longer be available
When products are temporarily out-of-stock
When you have a popular product
All of the above
Answer. When the product is expired and will no longer be available
Question 36. Instead of deleting product pages, there is an alternative to avoid showing an error page. This alternative requires:
Using rel=canonical tag
Using 301 redirects
Using 404 error page
Using HTTPS instead of HTTP
Answer. Using 301 redirects
Question 37. What is the benefit of using affiliate marketing to promote your e-commerce business?
It is quick method to gain new customers
It does not require investment, and commission is paid as a percentage of the sale
You have to promote the affiliate links on social media and with search engine ads
You can understand the customers in a better way
Answer. It does not require investment, and commission is paid as a percentage of the sale
Question 38. Which of these can cause a duplicate content issue?
301 redirect
Product pages
Product variations
404 error page
Answer. Product variations
Question 39. Which of these is one possible solution for dealing with the duplicate content issue?
Using rel=canonical tag
Using 301 redirects
Using 404 error page
Using HTTPS instead of HTTP
Answer. Using rel=canonical tag
Question 40. What could negatively affect site speed?
Product variations
Slow hosting or server
Using 404 error page
PageSpeed Insights
Answer. Slow hosting or server
Question 41. Which of these is a solution for website pagination?
Product variations
Using 301 redirects
Series with rel=next and rel=prev tags
Using title tag and headings
Answer. Series with rel=”next” and rel=”prev” tags
Question 42. What does it mean to have a mobile-friendly website configuration?
The mobile users will have to zoom in to see the text
The site will automatically adjust based on the type of device used to access it
The different website version is shown to mobile users
The site traffic shows that more visitors are coming from mobile devices than from desktop
Answer. The site will automatically adjust based on the type of device used to access it
Question 43. How can you increase the speed of site on mobile devices?
Keyword research
Site structure
Series with rel=next and rel=prev tags
Optimize images
Answer. Optimize images
Question 44. What does the trend “mobile-first websites” mean?
The webmasters will have two versions for mobile and desktop users
The sites will be designed for mobile first and then adapted to desktop view
The CTAs need to be tappable
The sites will be designed for desktop first and then adapted to mobile view
Answer. The site will be designed for mobile first and then adapted to desktop view
Question 45. What is the name of the e-commerce websites that are provided as a platform that is an intermediary between sellers and buyers?
Online marketing
Online marketplace
Webshop
E-commerce
Answer. Online marketplace
Question 46. What is the benefit of selling your product on marketplaces?
No site maintenance costs
Membership fees
A lot of competitors
Limited customer base and reach
Answer. No site maintenance costs
Question 47. Before you can start selling on marketplaces, you will need to:
Create an account
Do keyword research
Optimize your website
Increase site speed
Answer. Create an account
Question 48. In e-commerce, a buyer persona is defined as:
A recurring customer
An ideal customer
A customer that leaves positive review
A customer that abandons the cart
Answer. An ideal customer
Question 49. Understanding your target group helps you:
Create an account
Analyze the visits on your website
Create highly targeted campaigns
All of the above
Answer. Create highly targeted campaigns
Question 50. How can you engage previous customers?
Including free shipping for recurring customers
Offering discounts for previous customers
Sending product suggestion email based on the previous purchase
All of the above
Answer. All of the above