Organizer: E- Marketing Institute.
About the Digital Marketing
- Courses include: Online Marketing, Social Media Marketing, SEO certification, Blogging, Content Marketing, Affiliate Marketing, E-Commerce and Email Marketing. Free Online Digital Marketing Courses with Certification Become a Certified Digital Marketing Professional and improve your CV today. View all the free courses here.
- Free eBook: for beginners
- HTML and PDF-format
- 150 above pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
Apply Link
E-Commerce Course and Certification (FREE)
We are witnessing the massive popularity of e-commerce as a way to do business in this internet-oriented world where looking up products online has become the usual process of buying something.
Modern buyers are researchers first. They want to know more, they want to watch and read the reviews, and they want to find the best value for the money.
If you are starting an e-commerce business, these are all the aspects to have in mind. The course opens with this analysis of the digital buyers and continues with an explanation of what e-commerce is.
Affiliate Marketing Course and Certification (FREE)
Industry-related statistics show that affiliate marketing has an important place in business strategies. As a method of online advertising, affiliate marketing has the power to influence people and drive sales, which directly reflects company revenue. Within this course, you will learn what affiliate marketing is and about the roles you can take to become a part of affiliate marketing.
Merchants or advertisers are those who have a product to sell. They are interested in increasing their profit by working with affiliates and allowing them to promote the product on their behalf.
Merchants do so by using an affiliate program where they provide everything needed for the promotion of the product(s) including the affiliate links. The course represents a guide for merchants to create an affiliate program and a strategy to encourage affiliates to join.
Blogging Course and Certification (FREE)
What started out as a hobby for tech-savvy journalists in the late 1990s, reached its full expansion during the 2000s and became a necessity for online businesses in 2010s.
Blogging has been growing in popularity and becoming a widely adopted way to express your opinion, share your experience, and affect the world we live in. It has also found its way into the business world helping companies reach online customers.
The goal of this course is to help you understand what blogging is, why it is so popular, and how you can benefit from starting a blog. The beginning of the course is focused on the beginnings of blogging, alongside current statistics that illustrate the state of blogging today.
This will give you insights into how people (especially in the business world) see blogging and how this is a strategy that has an impact on many other segments of business running.
Content Marketing Course and Certification (FREE)
What Bill Gates predicted in his essay “Content is the King”, stating that the internet will revolutionize the way people get information and the way they communicate, is becoming a reality in the modern world. Obviously, this affects the business world as well.
No longer can we imagine a marketing campaign without online marketing. Online promotion has become dominant, sometimes even an exclusive way for businesses to reach consumers.
This is where content has found its main purpose. Content marketing is the core of other online marketing strategies, such as SEM, affiliate marketing, email marketing, etc.
Email Marketing Course and Certification (FREE)
As the most powerful strategy for marketers in terms of ROI, email marketing is certainly an aspect of online marketing you need to explore, regardless if you are blogging to support your business, you have an e-commerce website or an affiliate blog. Still, it is important to understand that email marketing needs to be considered as a part of online marketing and it can benefit from different segments, from content marketing in particular.
The course will show you the basics of email marketing and what starting with email marketing really involves. You will then need to understand the types of emails and when they are used.
Online Marketing Course and Certification (FREE)
Despite the fact that internet marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers, who are spending more and more of their time online.
“Internet marketing”, “digital marketing”, “emarketing” or “online marketing” as it is also called, is a complex approach consisting of several types or marketing activities, which use different platforms to establish the connection with online consumers and transmit the message.
In this course, each of these types of internet marketing approaches is analyzed in terms of how it can help you, when it comes to the overall internet marketing strategy.
SEO Certification Course (FREE)
Although search engine optimization (SEO) is a part of search engine marketing, this topics is a very important segment of internet marketing, which is why this course is developed to explain you the essence of search engine optimization and how to use it to improve your online business.
You will first learn what search engines are, how they index websites and how they rank them. This is essential in order to be able to figure out how to optimize your website for search engines.
Search engine friendly design is another topic focused on designing and improving your website, so that it is easily discovered by search engines, which will then position the website in the search engine result pages.
Different elements will help you with this task, including title and meta tags, link structure, and you will learn how to optimize each of these elements.
Social Media Marketing Course and Certification (FREE)
The influence of social media on modern businesses is a reality we have to be aware of. Instead of considering social media as a type of entertainment and cool place for finding information, businesses should consider social media as a powerful tool to help them disseminate the promotional message and increase brand awareness.
Through this course you will learn what social media marketing is and what the most important social media websites are. There are so many social networks, but only some of them will provide benefits for your company, which is why you will learn about the most popular social networking websites, the features and the possibilities they offer and whether this is something you should and could use in the promotion of your business and the process of reaching potential customers.
Search Engine Marketing Course and Certification (FREE)
Search engine marketing is a part of internet marketing, and it has an important place in positioning your website online and reaching online consumers. The focus of this course will be paid reach used in search engine marketing, and how to organize campaigns using advertising programs.
However, free reach will also be mentioned, as it does make up a part of search engine marketing in general. Search engine optimization is a comprehensive topic, which is why it will be covered in a separate course in more details.
Starting with explanation on what search engines are, and how they work, this course will slowly introduce you to the topic of search engine marketing, where search engines play an important role. You will find out about two major program used for online advertising in search engines, Google AdWords and Bing, and how those can be used to improve your business.
Web Analytics Course and Certification (FREE)
The great importance of web analytics in internet marketing is based on the fact, that it allows you to assess the results of the work you are doing and whether you managed to achieve the results you want.
This means that web analytics is a great tool to help you analyze the results achieved with different types of online marketing strategies, making analytics an inseparable part of the process of web analysis.
The beginning of the course is focused on explaining what web analytics is, how it all started, and how analytics changed over the years with the development of technology. You will also learn about true potential of web analytics and how you can use it to help your business grow.
The terminology typical for web analytics is something you should be familiar with in order to understand the basics of web analytics. Some of the important elements introduced through the course include the five “Why” of web analytics and web analytics dashboards.