Organizer: E- Marketing Institute.
it is important to understand that Email Marketing Course with Certification needs to be considered as a part of online marketing and it can benefit from different segments, from content marketing in particular.
About the Course Email Marketing
- Free eBook: Email Marketing for beginners
- HTML and PDF-format
- 162 pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Emailing Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
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100% Correct Answers Email Marketing Course with Certification Here
Question 1: Which type of online marketing delivers the highest ROI?
Search engine marketing
Email marketing
Content marketing
Affiliate marketing
Answer. Email marketing.
Question 2: What is important for a high-performing email marketing campaign?
Personalization and segmentation
Newsletter
Promotional messages
Paid reach and communication
Answer. Personalization and segmentation.
Question 3: What are the elements of successful communication in email marketing?
Affiliate links and clicks
Broken links and blog articles
Relevant message with an engaging subject line
Social media engagement and conversion rate
Please select your an
Answer. Relevant message with an engaging subject line.
Question 4: Which of these affects the campaign settings, writing style, and target group?
Pace of sending email campaigns
Goals of the campaign
New leads
Building credibility
Answer. Goals of the campaign.
Question 5: When you think about email marketing tools that can help you with optimizing your efforts and boosting campaign performance, you need to consider these factors:
Usability, the selection of features available, and costs
Consistency and accuracy
SEO and content marketing
Mobile marketing, broken links, and SEO friendly URLs
Answer. Usability, the selection of features available, and costs.
Question 6: Depending on the number of recipients, email campaigns can be divided into:
Newsletter and promotion emails
Converting and non-converting emails
One-to-many and one-to-everyone emails
One-to-many and one-to-one emails
Answer. One-to-many and one-to-one emails.
Question 7: Which of these is a characteristic of a newsletter?
It is sent according to a specific schedule
It is dedicated to a particular offer
It features notification when something happens, based on the actions called triggers.
It is sent when someone unsubscribes from the mailing list
Answer. It is sent according to a specific schedule.
Question 8: Which of these is a one-to-many type of email?
Lead nurture email
Notification email
Auto-responders
Digest email
Answer. Digest email.
Question 9: What is a mailing list?
A list of leads
A list of people who subscribe to receive email updates
A list of links in a digest emails
A list of people who unsubscribe or mark your email as spam
Answer. A list of people who subscribe to receive email updates.
Question 10: How can you attract online users to subscribe?
Use the best practices and general guidelines
Get to know your subscribers
Update your mailing list regularly
Provide premium offers and exclusive access for subscribers
Answer. Provide premium offers and exclusive access for subscribers.
Question 11: Mailing list update includes:
Removing invalid, broken or misspelled email addresses from the mailing list
Removing the addresses of those who open the email but do not click on the link
Adding people who subscribed to the mailing list
Expanding the list by buying email addresses
Answer. Removing invalid, broken or misspelled email addresses from the mailing list
Adding people who subscribed to the mailing list
Question 12: What are some of the criteria used for mailing list segmentation:
Language, location, and age
Bounce rate and unsubscribe rate
Best practices and guidelines
Feedback, updates, and communication
Answer. Language, location, and age.
Question 13: How can you improve the performance of your mailing list?
Ignoring the soft and hard bounce data
Exploring options to segment the mailing list
Buying ready-made lists with lots of potential leads
Getting feedback from those who unsubscribe
Answer. Exploring options to segment the mailing list.
Question 14: What are some of the tactics that can help you grow your mailing list?
Update your mailing list regularly
Creating special offers such as discounts, free downloads, etc.
Lead nurture emails and dedicated emails
Buying ready-made lists with lots of potential leads
Answer. Creating special offers such as discounts, free downloads, etc.
Question 15: How can you reach more people online in the attempt to grow your mailing list?
Send them an email asking them to subscribe
Expand the list by buying email addresses
Use social media and paid ads to invite new subscribers
Have a landing page
Answer. Use social media and paid ads to invite new subscribers.
Question 16: Which element is a part of the email layout?
Text
Image
Footer
All of the above
Answer. All of the above.
Question 17: What kind of subject line might trigger spam filters?
Personal and engaging
The one containing words such as free, here, passwords, etc.
Concise and to the point
Descriptive and relevant
Answer. The one containing words such as free, here, passwords, etc.
Question 18: Using paragraphs, proper punctuation, and capitalization are all important for:
Addressing subscribers directly
Creating a compelling copy that looks attention-grabbing
Being relevant and concise
Containing the words such as free, here, passwords, etc.
Answer. Creating a compelling copy that looks attention-grabbing.
Question 19: Which of these is a purchase related CTA in an email campaign?
Order now
Learn more
Watch now
Save me a spot
Answer. Order now.
Question 20: Links in a compelling copy of an email campaign should be:
Affiliate
Noticeable and clickable
Hidden in the footer
There should not be any links
Answer. Noticeable and clickable.
Question 21: What can help you implement localization in your email marketing?
Doing research on localization
Sending one email copy to all subscribers
Having in mind the type of emails you send
Trying to segment list based on country, region, language, city, and other location-related criteria
Answer. Trying to segment list based on country, region, language, city, and other location-related criteria.
Question 22: The ability and likelihood of reaching people through an email campaign is called:
Email usability
Email marketing
Email deliverability
Email newsletter
Answer. Email deliverability.
Question 23: When an email is delivered to the inbox without recipient’s consent this email is called:
Digest
Spam
Newsletter
Bounce
Answer. Spam
Question 24: The subject line in all capitals or an email body with little or no content may trigger:
Conversions
CTAs
Spam filters
Deliverability
Answer. Spam filters.
Question 25: Which of these can help improve email deliverability?
Sending from your own domain
Ignoring IP address reputation
Being marked as spam repeatedly
Email body with little or no content
Answer. Sending from your own domain.
Question 26: Click-through rate helps you calculate:
Performance of your campaign
ROI
Soft and hard bounce
Rate at which your mailing list is growing
Answer. Performance of your campaign.
Question 27: The formula to calculate conversion rate is this one:
(Total clicks or unique clicks ÷ Number of delivered emails) * 100
(Number of people who completed the desired action ÷ Number of delivered emails) * 100
(Number of bounced emails ÷ Number of sent emails) * 100
(Number of clicks on a forward/share button ÷ Number of delivered emails) * 100
Answer. (Number of people who completed the desired action ÷ Number of delivered emails) * 100
Question 28: Why is it difficult to track open rate?
Many email accounts automatically block loading of images without which an email is not registered as opened
Some subscribers do not unsubscribe but instead just stop opening emails
Different campaigns have different goals
It is challenging to test the perfect time to send an email
Answer. Many email accounts automatically block loading of images without which an email is not registered as opened
Question 29: Which of the metrics can help with analyzing your lead generation strategy?
Click-through rate
Subscriber list growth rate
ROI
Unsubscribe rate
Answer. Subscriber list growth rate.
Question 30: The entire concept of A/B email testing involves:
Creating two different versions of an email
Creating two different versions of an email and comparing the results to find which one performs better
Creating numerous email variations
Using paid methods to promote an email campaign
Answer. Creating two different versions of an email and comparing the results to find which one performs better
Question 31: The main purpose of A/B email testing is to:
Detect strong and weak aspects of two email variations
Calculate conversion rate
Determine the budget for the online advertising
Use localization to optimize emails
Answer. Detect strong and weak aspects of two email variations.
Question 32: Which aspect of the subject line can be evaluated with A/B email testing?
Font color
Text formatting
Time limitations
Word choice
Answer. Word choice.
Question 33: Which aspect of the email body can be evaluated with A/B email testing?
Subject line
Text formatting
Time limitations
All of the above
Answer. Text formatting.
Question 34: When creating two email variations to test with A/B testing, you should:
Create two completely different emails
Create two same emails with alternation of hose elements you wish to compare
Send the email variations at different times
Send multiple A/B tests at a time
Answer. Create two same emails with alternation of those elements you wish to compare
Question 35: In online marketing, a lead is defined as a:
Customer
Potential subscriber
Potential sale contact
Recurring customer
Answer. Potential sale contact.
Question 36: Lead nurturing is focused on developing a relationship with:
Companies
Sales department
Subscribers
Online users
Answer. Subscribers.
Question 37: Which of these are the stages in the sales funnel?
Brand awareness, interest, evaluation, and purchase
Brand awareness, interest, and purchase
Interest, email marketing, and landing page
Interest, email marketing, landing page and purchase
Answer. Brand awareness, interest, evaluation, and purchase
Question 38: During the evaluation stage of the sales funnel, the potential customer:
Expresses interest in buying a product
Decides not to buy the product
Does research and makes comparison with similar products
Becomes aware of the product or service
Answer. Does research and makes comparison with similar products
Question 39: To be able to send targeted content as a lead nurturing tactic, you will need to:
Create a scale to rank the leads
Choose perfect timing to send an email
Expand the stages of the sales funnel
Get to know your subscribers and segment the mailing list
Answer. Get to know your subscribers and segment the mailing list
Question 40: In online marketing, a conversion is defined as:
A potential sales contact
The desired action you want the online users to complete
The process of organizing an email marketing campaign
The ability and likelihood of reaching people through an email campaign
Answer. The desired action you want the online users to complete
Question 41: If possible, a conversion should have:
A landing page
A metric
A monetary value
A goal
Answer. A goal.
Question 42: Time and place of a conversion happening are part of the process known as:
Tracking conversions
Lead nurturing
Defining a conversion
Campaign tagging
Answer. Tracking conversions.
Question 43: Which part of Google Analytics helps with tracking conversions?
Audience overview
Campaign URL builder
Select a metric
Advanced segment
Answer. Advanced segment.
Question 44: Why is conversion tracking important?
It enables you to improve your social media influence
It helps you with SEO
It enables you to get links to your website
It helps you calculate ROI
Answer. It helps you calculate ROI.
Question 45: What are the most important factors to have in mind when choosing an email marketing tool?
Limitations regarding traffic and links to your website
Limitations regarding number of emails you can send per month and the number of addresses you can add to the mailing list
Email marketing and social media marketing
SEO and ROI
Answer. Limitations regarding number of emails you can send per month and the number of addresses you can add to the mailing list
Question 46: What are the most common types of emails that are scheduled with email marketing automation software?
Weekly newsletter
Landing page and CTA
Welcome email and abandoned cart email
Subscribe button and mailing list
Answer. Welcome email and abandoned cart email.
Question 47: To optimize your time and workload, automation software requires setting up:
Landing page and a CTA button
Email templates and triggers
Spam filters
Product pages
Answer. Email templates and triggers.
Question 48: An email that is properly displayed on mobile devices is called:
Newsletter email
SEO-friendly email.
Mobile-friendly email
Follow up email
Answer. Mobile-friendly email.
Question 49: If you want to create a successful email campaign for mobile devices, you need to:
Use single-column design and optimize images
Place the most important things at the top of the message
Use short subject line and pre-header text
All of the above
Answer. All of the above.
Question 50: What is the subject of upsell type of email?
It is an email is sent to the first-time customers
It is an email sent to the online users who have placed the products into cart but they have not completed the purchase
It is an email sent to recommend or advertise a product or service based on the recipient’s previous purchases
It is an email used to announce an event
Answer. It is an email sent to recommend or advertise a product or service based on the recipient’s previous purchase