Digital Marketing Professional Certificate Exam Answers
Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.
Learning Objectives
Digital Marketing Overview
Key Concepts
Lead Generation
Search Marketing
Digital Display Advertising
User Experience and Usability
Email Marketing
Social Media Marketing
Retargeting
Tracking and Measurement
Analytics
Benefits of our certification:
This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
Learn how to use content to connect with your customers.
Track customers from the first interaction with your brand.
Optimize your website for conversion.
Understand key digital concepts and KPI’s.
If you are new in the field, it can help you start a new career.
Here are the 100% correct Digital Marketing Professional Certificate Exam Answers:
Digital Marketing Professional Certificate – English
Question 1: As the marketing director, you would like to better your PPC every day so….
You plan on working in a discipline matter.
You measure and test everything you can.
You build a keyword list.
All of the above.
Ans. All of the above
Question 2: You marketing team is discussing the differences between SEO and SEM. Which team member is right?
SEO is more white-hat, SEM is more grey.
SEO focuses on organic search rankings while SEM encompasses all aspects of search marketing.
SEO refers to organic search results while SEM focuses on paid search.
There is no difference. They are both the same.
Ans. SEO refers to organic search results while SEM focuses on paid search.
Question 3: As part of your digital marketing
strategy, you have to implement inbound marketing. What can you rely on?
Blogs.
Social media.
Search engines.
All of the above.
Ans. All of the above
Question 4: What would you use SEO for?
A way to increase traffic on your website.
A process to improve the visibility of your website on search engines.
A coding language.
None of the above.
Ans. A process to improve the visibility of your website on search engines.
Question 5: You have been appointed as the new Marketing Director of your company and are given this customers’ information: Purchasing habits, household income, hobbies, motivations, and device preference. What can you create with this information?
The Income funnel
A business proposal.
A buyer persona.
The Sales model.
Ans. A buyer persona.
Question 6: You would like to start implementing affiliate marketing. When should your blogger get paid?
For every purchase it gets done through his blog.
It depends on what you agreed on with the blogger.
For every visitor he gets on his blog.
For every sign up you receive from his blog.
Ans. For every purchase it gets done through his blog.
Question 7: You have been asked to attract attention and generate leads on the digital side of the business. What would you consider implementing?
Radio commercials.
Launching e-commerce site. Grand opening with free products.
Content marketing.
Ans. Content marketing
Question 8: Data driven marketing is also known as:
Website marketing.
Data analytics marketing.
Online marketing.
Digital marketing.
Ans. Data analytics marketing
Question 9: You have been studying the customer
journey and would like to send a pre-written set of messages to customers. On what communication strategy should you start working on?
Dynamic marketing.
Pre-set campaigns.
• Automation marketing.
Drip marketing.
Ans. Drip marketing
Question 12: You have been working on the digital marketing customer journey. You know it start with awareness, interest, ____, purchase, retention and advocacy. What step are you missing?
Interest.
Consumption.
Consideration.
Contemplation.
Ans. Consideration
Question 13: As the marketing director, you rather have a list that was acquired organically rather that purchaseud, because:
These subscribers are more genuinely interested in your brand or service.
These subscribers are more willing to share your
brand or services with their peers.
These subscribers are more active and engaged in conversations about your brand or service.
All of the above.
Ans. All of the above
Question 10: Since your marketing specialist already discovered the best content, what are the next steps that he needs to take to finalize content curation?
Buy the desired content, organize it and promote it.
Add images and promote it.
Organize it, contextualize it, and promote it.
None of the above.
Ans. Organize it, contextualize it, and promote it.
Question 11: As part of your new marketing role, you are asked to create your company’s buyer persona. Where can you gather this information from?
Work environment.
Yellow pages.
Market research.
A and C.
Ans. Market Research
Question 14: You are tasked to create activities to improve the customer’s journey Interest stage. Which of the following would you consider implementing:
1. PPC.
2. Radio.
3. Word of mouth
4. Email.
1, 3, 4.
1 and 2.
4 and 1.
1, 2, 4.
Ans. 1, 2, 4
Question 15: The internet marketing tree is composed by:
SEM, directories and listings, email marketing,
social marketing, PR, online advertising.
SEM, directories and listings, email marketing,
social marketing, PR, online advertising, website.
SEM, free listings, email marketing, social networks, press releases, ad networks, website.
SEO, directories and listings, email, social
networks, PR, online advertising.
Ans. SEM, directories and listings, email marketing,
social marketing, PR, online advertising.
Question 16: You are getting ready to send your first email campaign. Which of the following can hurt your deliverability?
1. Sending email without custom authentication.
2. Using single opt-in.
3. Using URL shorteners.
4. Text version.
1 and 3.
1, 3 and 4.
1, 2, 3.
1,2.
Ans. 1,2,3
Question 17: You have been invited to the weekly sales meeting. In the meeting, the sales team is asking you to support them in the interest stage so customers can take an action. The sales team is referring to the:
Pay funnel.
Income funnel.
Sales funnel.
Forecasting funnel.
Ans. Sales funnel.
Question 18: You are discussing tracking customer behavior with your marketing specialist and he is confused as to what needs to get done. You tell him a cookie needs to get set on the user’s:
Phone.
Computer.
Browser.
Profile.
Ans. Browser
Question 19: As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. In the meeting, the marketing specialist gives you the following data. What are you going to use to create the target audience?
1. Gender.
2. Marital status.
3. Age.
4. Place of residency.
1, 3, 4.
1, 2, 3.
1 and 3.
1, 2, 3, 4.
Ans. 1, 2, 3, 4
Question 20: As part of your new duties as a Marketing Director, you have been given the company’s value proposition to present it to the board members. In the meeting, one of them asks you what is the value proposition part of, and you
Online model canvas.
Sales model canvas.
Digital media strategy.
Business model canvas.
Ans. Business model canvas
Question 21: You are struggling with link building for SEO. What can help your website rank higher?
Emails.
Social media posts.
PPC.
A Blog.
Ans. A Blog
Question 22: You are having your monthly digital meeting and one of your team members asks you what LTV:CAC means. You respond:
Lifespan value: customer acquisition cost.
Lifecycle value: customer acquisition cost.
Lifetime value: customer acquisition cost.
None of the above.
Ans. Lifetime value: customer acquisition cost.
Question 23: In general, the higher your ads appear, the more clicks you get and the more you__‒‒‒‒‒‒
Pay.
Get users to visit your website.
Convert.
Sale.
Ans. Get users to visit your Webiste
Question 24: You have asked your marketing specialist to curate some content to post on your blog. In the meeting, he presents the following. Which of these are considered content curation?
1. A part 2 of your best blog.
2. News articles.
3. Infographics and social media posts that aren’t yours.
4. UGC (user generated content).
1 and 2.
3 and 4.
2, 3, 4.
1 and 4.
Ans. 2, 3, 4
Question 25: A Landing page is the page users see after they click an ad
True.
False.
Ans. True
Question 26: Inbound marketing is composed of four main steps. Call to actions, landing pages and information forms are part of the stage.
Adaptation.
Persuade.
Grow.
Convert.
Ans. Convert
Question 27: The main purpose of a Display campaign is to drive leads for the client.
True.
False.
Ans. True
Question 28: Opt-out links are always optional.
True.
False.
Ans. False
Question 29: The word blog in a short form of “Web
Log”
True.
False.
Ans. True
Question 30: You are asked to create your company’s Google AdWords account to implement some digital marketing. What would you be configuring in this platform?
E-mails.
Blogs.
Social media posts.
Paid search and banners.
Ans. Paid search and banners.
Question 31: You have asked your marketing specialist to create a retargeting campaign for each type. He shows you one for sponsorship, one for creative, and one for reverse. Which one is he missing?
Advertiser.
Support.
Innovating.
Sales.
None. There is only 3 types of retargeting
Ans. Advertiser
Question 32: You have been promoting you new “How to” e-book. As a result, more prospects are scheduling a consultation with the sales team. These users are considered:
Hot leads.
Interested prospects.
Hot prospects.
Warm prospects.
Ans. Interested prospects.
Question 33: You are redesigning the new company website and need to redirect visitors from one page to another web page temporarily. What redirect should you use?
302.
404.
403.
300.
Ans. 302
Question 34: In order to support the sales team, you are requesting an increase in your digital budget to focus on lead generation paid methods. What methods should you invest on?
PPC.
Referrals.
Organic search.
Engine results.
Ans. PPC
Question 35: Billboards and email marketing are both part of Digital Marketing:
True.
False.
Ans. False
Question 36: The sales director asks you triggers a conversion pixel. You respond: what
A specific page view.
A single sale.
A registered lead.
Any site visit.
Ans. A registered lead.
Question 37: As the marketing director, you would like your website to be more visible to people without spending money. What method should you use?
Blogs.
SEM.
PPC.
Social media.
Ans. Blogs
Question 38: You have been given your company’s Email database. How can you segment it?
By gender.
By products purchased.
By household income.
Any number of conditions.
A and B.
Ans. Any number of conditions
Question 39: You are reviewing the marketing budget and need to submit the digital activities expenses. What are the expenses you should be submitting of?
1. Website.
2. Brochures.
3. PPC.
4. Grand opening.
1, 3, 4.
1,2,3.
3 and 4.
1 and 3.
Ans. 1 and 3
Question 40: Which are examples of social media?
Podcasting.
Blogs.
Wiki.
Facebook, Linkedin.
All of above.
Ans. All of above.
Question 41: In order to support the sales team, you are requesting an increase in your digital budget to focus on paid lead generation methods. What methods should you invest in?
Payment to improve the position in the search
for social media channels. Free Press Publications.
PPC campaigns to encourage registration in forms.
Payment to improve the position in Organic Search.
Ans. PPC campaigns to encourage registration in forms.
Question 42: You are part of a team where your role is to support digital marketing strategies. As studied in CertiProf’s certification program on web presence and mobile availability they now want to measure traffic by device. Which of the following approaches is preferable to know more efficiently how the website is accessed?
View the Audience/Mobile/Overview report in Google Analytics or similar tool used on your website.
Survey the site and ask “What type of device are you using to access our site?”, with options: desktop computer/mobile phone/tablet.
The value depends on each industry and cannot be known.
Survey the site and ask “Are you using a cell phone to access our site?” Yes No.
Ans. View the Audience/Mobile/Overview report in Google Analytics or similar tool used on your website.
Question 43: What is the most compelling data statistic to show in a marketing team meeting that serves to put more emphasis on email marketing?
The price of using email marketing.
Indicators in the industry.
The percentage of people who like emails.
The possibility of generating more ROI than other marketing channels.
Ans. The possibility of generating more ROI than other marketing channels.
Question 44: You have been promoting your new e-book. As a result, more prospects are scheduling a consultation with the sales team. These potential customers are considered:
Warm Prospects.
Prospects without interest yet.
Interested prospects.
Hot leads.
Ans. Warm Prospects.
Question 45: You have been promoted from an internal company team to participate in the Digital Marketing teams. One of the sources of information and training has been the preparation material of the CertiProf certification program. Now you are working on including video marketing. Based on the concepts video marketing is a technique in which through audiovisual material the promotion of a brand, service or product is done.
What are the advantages or benefits of this digital strategy?
A. It allows the message to be expressed more clearly.
B. Appeals to emotions and achieves greater engagement and interaction.
C. It will never go viral by taking care of the brand.
D. Decrease uninterested web traffic.
E. Videos are more likely to be remembered.
F. They can become viral content.
A, B and E are correct.
B, C and E are correct.
C, D and E are correct.
D, E and F are correct.
Ans. A, B and E are correct.
Question 46: When developing your next email campaign, you need to make a case for developing a responsive email. What is the key factor of responsive design to persuade your team? The main objective of a Display campaign is to generate leads for the customer.
People open emails on smartphones more than on any other device.
People open emails multiple times on a variety of devices. Therefore, the email must be processed correctly independently.
Responsive design means designing for iPhones.
Responsive design means mobile-first thinking.
Ans. People open emails multiple times on a variety of devices. Therefore, the email must be processed correctly independently.
Question 47: The use of podcasts can be considered as part of the digital marketing strategy.
Based on CertiProf’s Digital Marketing certification preparation material we found the following definition.
The podcast is a series of episodes recorded in audio and transmitted online, recorded in different formats.
What are some of the formats of a podcast?
1. An Audiobook.
2. Several interviews.
3. Constant informative audios.
4. Panel of several presenters.
B, C and D are podcasts.
A, B and C are podcasts.
A, B, C and D are podcasts.
A, C and D are podcasts.
Ans. A, B, C and D are podcasts.
Question 48: Data-driven marketing is also known as:
Website marketing.
Online marketing.
Data analytics marketing.
Traditional marketing.
Ans. Online Marketing
Question 49: There are different methods of creating campaigns. Specific guidelines can be created to be presented on YouTube.
When using promotional videos on YouTube where are most viewers located in the funnel?
Retention.
Awareness.
Consideration.
Buy.
Ans. AWARENESS
Question 50: You have been invited to the weekly sales meeting. At the meeting, the sales team asks you to support them at the stage of interest so that customers can take action. The sales team refers to:
The funnel related to Income.
The funnel related to Revenue.
The funnel related to payment.
The funnel related to Forecasting.
Ans. The funnel related to Forecasting.
Question 51: You are in a follow-up meeting on digital marketing strategies. A trend analysis is being conducted with the team.
Which consideration is the most generally relevant when performing a trend analysis?
Analyze how content is promoted in the
channels. Analyze if the right keywords are being used for the campaign.
Analyze if the right channel is being used for the campaign.
Analyze whether the right content is being marketed at the right time.
Ans. Analyze whether the right content is being marketed at the right time.
Question 52: You are working with the Marketing Team. They are discussing the immediate purpose of analyzing digital analytical data.
What is the main purpose of doing such an analysis?
Generate more revenue from your website.
Attract more traffic to your website. Define the ideal customers for your business.
Define the ideal products for your customer.
Make better decisions about your business.
Ans. Make better decisions about your business.
Question 53: In inbound marketing there are associated activities that seek to apply the technique to attract customers to products and services.
The following is correct except:
A. In inbound marketing you attract with blog articles.
B. In inbound marketing we try to convert with call to actions (CTAS).
C. Inbound marketing revels in social media practices.
D. In inbound marketing you convert with emails.
E. In inbound marketing it is used to convert landing pages.
Select the best answer:
A, B, C and E are correct.
B, C, D and E are correct.
A, B, C and D are correct.
A, B and E are correct.
Ans. A, B, C and D are correct.
Question 54: The following are aspects of digital marketing:
Foldable brochures.
Content Marketing and Email Marketing.
Physical catalogs.
Television ads.
Ans. Content Marketing and Email Marketing.
Question 55: You have been asked to attract attention and generate leads through digital business. What would you consider implementing?
Grand opening with free products.
Content marketing.
Launch of e-commerce site.
Radio commercials.
Ans. Content marketing.
Question 56: You recently finished studying the metrics for CertiProf’s Digital Marketing certification program and are now meeting with the marketing team to analyze website traffic.
A question is raised by analyzing Web Analytics.
If you want to have an estimate of the number of people who visited the company’s website, what metrics should be observed?
Users.
Sessions.
Hits.
Unique visitors.
Ans. Users.
Question 57: Many marketing strategies include the use of landing pages.
“Landing Page, is the destination web page on which a user lands after clicking on a link.”
In the CertiProf Certification in Digital Marketing student material, some of the recommended components on the first landing page are defined.
Part of it should be:
A. Title.
B. Thank you page.
C. Argument.
D. Call to Action.
E. Form.
All are correct except B.
All are correct except A. All are correct except C.
All are correct except D.
Ans. All are correct except C.
Question 58: Your Marketing team is working on CPC campaigns. You want Google Ads ads to have extensions to send traffic to different pages of your website.
What type of extension needs to be implemented in the advertisements?
Structured snippet.
Sitelink.
Callout.
Call.
Ans. Sitelink.
Question 59: Within the content of CertiProf’s Digital Marketing certification program, the concept of A/B Testing is discussed.
Which of the following is a significant disadvantage of A/B testing?
It can cause a problem in the attribution of purchases in e-commerce.
Affects website traffic metrics.
It requires much more traffic to obtain results
than multivariate testing.
It requires a lot of preparation time to get ted.
Ans. It requires a lot of preparation time to get ted.
Question 60: Within the content of CertiProf’s Digital Marketing certification program, the concept of A/B
Testing is discussed.
Which of the following is a significant disadvantage of A/B testing?
It can cause a problem in the attribution of purchases in e-commerce.
Affects website traffic metrics.
It requires much more traffic to obtain results than multivariate testing.
It requires a lot of preparation time to get started.
It is limited to groups that have a lot of
resources to get started.
Ans. It requires a lot of preparation time to get started.
Question 61: A member of your team proposes to limit
the subject line to 30 characters to increase the open
rate and click-through rate. What points would you
highlight as the main factors of open rate and click- through rate?
Specific recipients and personalized message.
Target industry and the day of the week. Length and frequency of the word.
List size and offer.
Ans. Specific recipients and personalized message.
Question 62: A member of your team proposes to limit the subject line to 30 characters to increase the open rate and click-through rate. What points would you highlight as the main factors of open rate and click- through rate?
Specific recipients and personalized message.
Target industry and the day of the week. Length and frequency of the word.
List size and offer.
Ans. Specific recipients and personalized message.
Question 63: You have been preparing for a job
opportunity in Digital Marketing. One of the
components you studied in the CertiProf preparation
material is email marketing. In an interview you are
asked about how best to keep your mailing list
personalized.
What is the most correct answer for this type of query?
Have the old mailing list intact.
Add e-mail addresses frequently
Have a large email list, even if it doesn’t have a high open rate, at some point they will react to the email.y
Focus on segmentation.
Merge lists constantly to have the largest possible list.
Ans. Focus on segmentation.
Question 64: As part of your new marketing role, you are asked to create a buyer persona for your company. Where can you get this information from?
Asking the right questions to the
directors/managers of the business.
Asking the right questions to anyone who could provide the information to define it.
Conducting market research.
The business plan can be a business representation of the model that the company will follow and provides such information.
Ans. Conducting market research.
Question 65: As part of your digital marketing strategy, you have to implement inbound marketing. What can you rely on?
Blogs.
Social media.
Search engines.
All of the above.
Ans. All of the above.
Question 66: You are working in a Digital Marketing team of a company that provides marketing outsourcing services. (Marketing Agency).
Recently, I studied the CertiProf certification program.
In a meeting a doubt arose in the client about the concept of last click attribution. This can be understood as:
The last point in the sales cycle prior to
customer purchase. The last date a new customer clicked on your website.
The channel that received the most clicks in the sales cycle.
The channel that sent the user to your website immediately prior to the sale.
Ans. The last point in the sales cycle prior to customer purchase.
Question 67: Which of the following gives you information about what works and what doesn’t?
Facebook algorithm.
Facebook ads.
Delivery Insights.
Facebook Insights
Ans. Delivery Insights.
Question 68: The Marketing Director is often responsible for hiring and training marketing and sales personnel. How can you explain what SEO is used for?
A way to increase traffic on your website.
It serves to define a process to improve the
visibility of your website in search engines.
Used to define, elaborate and apply marketing
campaigns generated from keywords.
It is used to refer to paid search engine ad campaigns.
Ans. It serves to define a process to improve the visibility of your website in search engines.
Question 69: You have worked on the development of a new website. Now you want to know the paths of visitors to the site. Which of the following shows you the parts of the page that receive the most attention from your visitors?
Heat map.
Hot map.
Google Ads.
Google Analytics.
Ans. Heat map
Question 70: In order to support the sales team, you are requesting an increase in your digital budget to focus on paid lead generation methods. What methods should you invest in?
Free Press Publications.
Payment to improve the position in Organic Search.
PPC campaigns to encourage registration in forms.
Payment to improve the position in the search for social media channels.
Ans. PPC campaigns to encourage registration in forms.
Question 71: You are asked to create your company’s Google AdWords account to implement some digital marketing. What would you be setting up on this platform?
Google’s pay-per-click platform.
The platform that offers publishers a way to earn revenue from their online content.
E-mail Marketing.
The automation of social media posts.
Ans. • Google’s pay-per-click platform.
Question 72: What are the goals that marketers should strive for in email marketing?
Increase open rates and click-through rates. Increase purchases on the website and increase bounces.
Decrease open rates and click-through rates.
Decrease deliverability rates.
Ans. Increase open rates and click-through rates.
Question 73: As a marketing director, you would like to make your website more visible to people without spending money. What method should you use?
Launch a blog with constant articles.
Maximize the publication of comments on Social media.
Launch a PPC advertising campaign.
Launch an SEM-based campaign.
Ans. Launch a blog with constant articles.
Question 74: “Scrum is a lightweight framework that helps individuals, teams, and organizations generate value through adaptive solutions to complex problems.” Scrum Guide.
Because it is relevant that the people in a digital marketing team understand and apply Scrum.
It is possible to have a Scrum Master in Digital Marketing projects.
Allows for adaptation.
Help the team understand how to work in an
Agile Digital Marketing environment.
Many Digital Marketing teams apply Scrum.
All of the above.
Ans. All of the above.
Question 75 : What is a best practice for sending an email communication from a brand?
Identification of the brand name.
Shipping from multiple employee accounts.
Including the name of the employee. Including only the employee’s name.
Ans. Identification of the brand name.
Question 76: You are tasked to create activities to improve the customer’s journey Interest stage.
Which of the following would you consider implementing:
1. PPC.
2. Radio.
3. Word of mouth.
4. Email.
1, 3, 4.
1 and 2.
4 and 1.
1, 2, 4.
Ans. 4 and 1.
Question 77: When studying for the CertiProf Digital Marketing certification you will find in the preparation content the definition of “Business Model Canvas”.
Why is it important to know and use the BMC (Business Model Canvas) in a Digital Marketing team?
Note: CertiProf has a special certification program in Business Model Generation.
A. Allows to know channels that can be explored by the marketing team
B. The Marketing team could use the model to present a detailed marketing plan
C. It helps to understand the customer segments that may be audiences in some marketing campaigns.
Only.
A and C are valid reasons.
A and B are the best reasons.
Only A.
Ans. A and B are the best reasons.
Question 78: You recently finished studying the content of CertiProf’s Digital Marketing certification program.
Now you are working together with several people from the digital marketing team. Specifically they are working on Web Analytics.
Which of the following reports would identify the entry pages that contribute the most to your e- commerce revenue?
Landing pages.
All pages.
Overview of e-commerce.
All traffic.
Ans. Landing pages.
Question 79: Which of the following allows a wide range of activated activities?
Facebook videos.
Call to action.
Local records.
References.
Ans. Facebook videos.
Question 80: As part of your new roles as Chief Marketing Officer, you have been given the company’s value proposition to present to the board members. In the meeting, one of them asks you where the value proposition is, and you anwser:
In the Business Model Canvas it can be oserved.
In the Sales Model Cavas you can see it.
In the Digital Media Strategy it can be observed.
In the e-commerce platform model canvas, you can see it.
Ans. In the Business Model Canvas it can be oserved.
Question 81: Social Media Marketing opens the door to influencing three key areas of the business. These areas are:
Presence, Popularity, Advertising.
Conversions, Brand Perception, Presence.
Brand perception, presence, conversations.
Conversions, Conversations, Popularity.
Ans. Presence, Popularity, Advertising.
Question 82: You are reviewing the marketing budget and need to submit the expenses of digital activities. What are the expenses you must submit?
Developments on the website. Digitally downloadable brochures.
PPC Campaign – Pay Per Click.
Market Research.
Ans.● PPC Campaign – Pay Per Click.
● Developments on the website.