Organizer: E- Marketing Institute.
Main purpose Online Content marketing Course with Certification is the core of other online marketing strategies, such as SEM, Affiliate Marketing, email marketing, etc.
About the Course Content Marketing
- Free eBook: Content Marketing for beginners
- HTML and PDF-format
- 164 pages
- 50 sample questions
- Knowledge required to pass test
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Content Marketing Career
- HOW TO PASS EXAM: The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
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100% Correct Answers Content Marketing Course with Certification Here
Question 1: Bill Gates explains the important role content has in the modern world by stating:
Content is important
Content is everything
Content is the king
Content is the end
Answer. Content is the king.
Question 2: Companies that use content marketing:
Report better results than those that do not
Report the same results as those that do not
Show less success in lead generation
Have no success in content distribution
Answer. Report better results than those that do not
Question 3: In online marketing, content is:
Content marketing software
Content management system
Information, the idea, or the experience you publish online
Information you get when spying on your competitors
Answer. Information, the idea, or the experience you publish online
Question 4: What are some of the characteristic of good digital content:
It is easy to consume, personalized, and authentic
It is difficult to access
It is outdated but original
It is not personalized
Answer. It is easy to consume, personalized, and authentic
Question 5: What is content marketing?
The art of blogging for a company blog
The type of marketing focused on creation and distribution of online materials
The type of marketing focused on creation and distribution of email messages
The segment of SEM focused on promotional ads
Answer. The type of marketing focused on creation and distribution of online materials
Question 6: When you consider audience in regard to content creation, you need to focus on:
Narrowing down the topic and choosing one niche
Exploring competitors and industry trends
Optimizing the content you create to increase its visibility in the search engines
Determining the target group and predicting the content they would want
Answer. Determining the target group and predicting the content they would want
Question 7: When starting out with content marketing, which of these can be very helpful?
Images and videos
Data from the previous campaigns and industry trends
Segmentation of the mailing list
Website comments
Answer. Data from the previous campaigns and industry trends
Question 8: The advantage written content has over the other types of content formats is the fact that:
It is original and authentic
It is engaging
It can be seen and understood by the search engines
It can be restricted so only selected online users can access it
Answer. It can be seen and understood by the search engines
Question 9: Which of these is a recommendation related to the use of images as a content format?
Have a permission to use the image to avoid copyright infringements
Pay attention to the formatting of the article
Increase engagement with downloadable materials
Include audio with narrative about the relevant topic
Please select your answer
Answer. Have a permission to use the image to avoid copyright infringements
Question 10: Which of these is a type of content frequently featured in podcasts?
Infographic
Question and answer session
Images
Website content
Answer. Question and answer session
Question 11: If you want to write about current news and trends, the type of article you need is:
Infographic
Review
Question and answer session
News post
Answer. News post
Question 12: If you want to create a practical article with a structure that is easy to follow and skim through, you need to write a:
News post
List post
Review
Case study
Answer. List post
Question 13: What is one of the reasons to consider a guest post on your blog?
Increasing the engagement on social media
Distributing the results of a case study
Mutual promotion
Content needs to be up-to-date
Answer. Mutual promotion
Question 14: The first phase of content creation is:
Thinking about the goals
Brainstorming the ideas
Content presentation
Reporting and analysis
Answer. Thinking about the goals
Question 15: What is the main difference between a ghost writer and a guest writer?
The guest writer is featured as the content author, while the ghost author is not
The ghost writer is featured as the content author, while the guest author is not
The guest writer is featured a member of the company team, while the ghost author is not
There are no differences
Answer. The guest writer is featured as the content author, while the ghost author is not
Question 16: Which phase is necessary for the content creation process if you want to create a blog article?
Designing
Recording
Proofreading
Publishing
Answer. Proofreading
Question 17: Creating content that performs well requires content which is:
Void of any originality and creativity
Free from any errors in accuracy, grammar, and spelling
Copied from another website or blog
Difficult to understand
Answer. Free from any errors in accuracy, grammar, and spelling
Question 18: SEO is the process of optimizing a website for the:
Mobile users
Sales contacts
Social media
Search engines
Answer. Search engines
Question 19: Site optimization consists of:
Social media and search engines
Off-site and on-site optimization
Free and paid optimization
Publishing and proofreading
Answer. Off-site and on-site optimization
Question 20: What is the negative aspect of using irrelevant keywords?
Off-site optimization
Mobile users
Keyword density
High bounce rate
Answer. High bounce rate
Question 21: How can you highlight particular parts of the text to help search engines understand the content of the web page?
With high bounce rate
Using as many keywords as possible
Using HTML tags
Marking the entire text in bold
Answer. Using HTML tags
Question 22: To successfully optimize a blog article, the keyword should appear:
In the footer of the web page
In the title and preferably in the headings
In every sentence
Only once
Answer. In the title and preferably in the headings
Question 23: Optimizing image size is relevant because it affects:
Content marketing
Content presentation
Website loading time
Website layout
Answer. Website loading time
Question 24: To enable search engines to index the content displayed on the image, which HTML tag you should use?
Alt text
Title tag
No-index tag
All of the above
Answer. Alt text
Question 25: Which of these is an example of over-optimization?
Placing too many keywords in the footer
Using headings
Cloaking
Website comments
Answer. Cloaking
Question 26: Content management includes:
Content creation
Content optimization
Content distribution
All of the above
Answer. All of the above
Question 27: Which of these is a popular content management system (CMS)?
SEO
WordPress
Website
Blog
Answer. WordPress
Question 28: What online users see when they visit a website, or a blog is called:
The front end
The back end
Website comments
Website loading time
Answer. The front end
Question 29: What is one characteristic of SEO friendly URLs?
They are long with stop words
They consist of numbers only
They match the title
They have visual elements
Answer. They match the title
Question 30: How can you improve the features of a CMS platform?
With image optimization
With extensions and plugins
With website comments
With SEO friendly URLs
Answer. With extensions and plugins
Question 31: Content distribution represents:
The focus of online marketing
The delivery of content to the online users
The process of generating new leads
The platform used to publish a blog
Answer. The delivery of content to the online users
Question 32: Which of these is a content distribution channel?
Email
SEO
URL
Alt text
Answer. Email
Question 33: When using social networks for content distribution, you should:
Share multiple posts at a time
Use online communities and forums
Optimize the content for each network
Use WordPress as a CMS platform
Answer. Optimize the content for each network
Question 34: How can you avoid the problem of duplicate content when the same or similar content is published on two different websites?
Use Alt text
Use CMS platform
Use SEO friendly URLs
Use rel=canonical tag
Answer. Use rel=canonical tag
Question 35: When you want to repurpose content, the process usually includes:
Publishing the content on a different blog
Converting the content to another format and publishing it
Asking guest bloggers to write an article for your blog
Using No Index tag
Answer. Converting the content to another format and publishing it
Question 36: What are the benefits of content distribution?
Lead generation, an increase in sales, and a possibility to assess the entire content marketing strategy
Repurposing content
Search engine optimization and the use of plugins
All of the above
Answer. Lead generation, an increase in sales, and a possibility to assess the entire content marketing strategy
Question 37: When it comes to monitoring visits, you will need to explore several metrics to get the full understanding of your audience: Those metrics include:
Unique clicks and inbound links
Reviews and comments
Unique visits and session duration
Goals and audience overview
Answer. Unique visits and session duration
Question 38: Why is traffic sources an important metric to monitor in regards to visits?
It can indicate poor engagement level
It helps you understand how you generate visits
It shows likelihood of being able to convert the visitors
It shows how successful you are at attracting new visitors
Answer. It helps you understand how you generate visits
Question 39: Which section of Google Analytics is often used for tracking the desired activity?
Audience overview
Advanced segments
Real-time data
Goals
Answer. Goals
Question 40: Which functionality of Google Analytics is used to create a customized view with particular filters being active?
Audience overview
Advanced segments
Real-time data
Goals
Answer. Advanced segments
Question 41: What is the essential part of content marketing strategy?
Google Analytics
Defining your target group
Determining which CMS platform to use
Email marketing
Answer. Defining your target group
Question 42: Which content tactic focuses on stimulating imagination and appealing to the users’ emotions?
Attention grabbers
Questions
Storytelling
CTA
Answer. Storytelling
Question 43: Which of these is a type of CTA?
A question
HTML tag
Audience overview
Read more
Answer. Read more
Question 44: Which of these is one of the most common challenges that appear in the implementation of content marketing strategy?
Producing poor quality content
Producing content consistently
Determining which CMS platform to use
Choosing which plugins to install
Answer. Producing content consistently
Question 45: How does content marketing help with SEO?
It generates new leads
It includes content promotion on social media
It creates content for search engines to index
It offers an opportunity to start working with influencers
Answer. It creates content for search engines to index
Question 46: Content is one of the techniques used to improve:
Communication
Lead generation
Influencer marketing
Website load time
Answer. Lead generation
Question 47: Influencers are individuals who can:
Affect the audience’s buying habits
Affect search engine optimization
Explore ways to optimize WordPress platform
Create content consistently
Answer. Affect the audience’s buying habits
Question 48: When you decide to use influencer marketing to boost your website’s performance, you need to start by:
Choosing a CMS platform
Sending a newsletter email
Identifying the influencers
Identifying the leads
Answer. Identifying the influencers
Question 49: When you reach out to the influencers to offer a potential collaboration, your proposal should:
Be personalized
Highlight the benefits
Explain the details of your plan and ideas
All of the above
Answer. All of the above
Question 50: One of the metrics that can help you evaluate the influencer’s credibility and trust by the community includes:
The number of subscribers
Page views
Session duration
Bounce rate
Answer. The number of subscribers