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What feature does LinkedIn offer for pay accounts?
1 point
Ability to post pictures
Increased abilities to connect directly and send messages to people
Ability to post in Groups and create a Group
Ability to block users
Clear selection
Which type of marketing would a company blog be considered?
1 point
Social Network Marketing
Traditional Marketing
Both
Neither
Clear selection
Digital marketing includes-Find the incorrect answer
1 point
Web advertisement
E-mail canvassing
Blogs
Mobile alerts
Clear selection
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
1 point
The number of followers
The amount of views of the video
The number of videos the company has up
The sales volume of the company
Clear selection
What is “social media optimization”?
1 point
Creating content which easily creates publicity via social networks
Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks
People who had earlier visited the site is __________ Customizing advertisement to
1 point
Search re-targeting
Contextual marketing
Re-marketing
None
What is meant by A/B testing in marketing?
1 point
Testing of 2 different products
Testing 2 versions of an advertisement to see which elicits the best response
Clinical testing of medical products before legally allowing them for sale
Testing via 2 mediums, such as radio and television
Buying relevant keyword and Paid search marketing is about bidding
1 point
False
May be
May Not
True
Primary data is ___________.
1 point
Always collected before secondary data
Collected for the specific purpose at hand
Information that already exists
Data collected for other purposes
‘Customization’ means_______
1 point
Tailor-made products for each customer
Customers selling goods
Tailor-made products for each staff
A selling process
What can be a valid full form of CTA Button on a landing page?
1 point
Click to Action
Call to Action
Click to Acquisition
Call to Acquisition
Which of the following tools can be used for Search Position Analytics of a website?
1 point
Google Analytics
Google Plus
Google Webmasters
Facebook Analytics
Which of the following online tool can be used for competitor analysis?
1 point
Spyfu
Google Analytics
Moz OSE
The most common research instrument used is the?
1 point
Questionnaire
Moderator
Telephone interviewer
Live interviewer
What is meant by “Marketing Creative”?
1 point
The employees in the marketing department
The content for marketing and its creative aspect
The methods used to distribute marketing material
The branding image of the company
How does YouTube serve a dual purpose in social media marketing?*
1 point
It can be used as a company blog as well as video advertisements
It can be used for company pictures and videos
It can be used to host the company website as well as videos
It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
What is correct full form of CPA in advertising ?
1 point
Cost Per Acquisition
Cost Per Advertisement
Cost Per Action
Cost Per Achievement
Which of the following online tool tells Global and Country rank of any website ?
1 point
Canva
Swapthebook
Alexa
Schema
What is the method for being linked to other users on LinkedIn?
1 point
Followers
Connections
Friends
Associates
What is another term for “social media”?
1 point
Media Optimization
Consumer Generated Media
Advertising Socialization
Consumer Media Advertising